Brandwave

Bob's Red Mill vs Gold Medal:Which is searched more?

In August 2026, Gold Medal had more branded searches than Bob's Red Mill among flour worldwide. Gold Medal was estimated to have 208K branded searches compared to Bob's Red Mill’s 7.2K, and held a 34.7% Share of Search versus Bob's Red Mill’s 1.2%. These are worldwide searches for English-language branded terms.

Share of Search among flour worldwide in August 2026Which is more popular in search, Bob's Red Mill or Gold Medal?
Bob's Red Mill1.2%7.2K searches
vs
Gold Medal34.7%208K searches
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Which is more popular in search, Bob's Red Mill or Gold Medal?

Compare the flour people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bob's Red Mill and Gold Medal among flour worldwide, by month

Share of Search by month for Gold Medal, Bob's Red Mill. The figures are in the table below the chart.

View monthly share of search table
MonthGold MedalBob's Red Mill
Oct 202522.5%0.39%
Nov 202518%0.37%
Dec 202520.3%0.4%
Jan 202621.7%0.48%
Feb 202681.1%0.17%
Mar 202653%0.44%
Apr 202643.1%0.65%
May 202634.7%0.81%
Jun 202634.7%1.2%
Jul 202634.8%1.2%
Aug 202634.7%1.2%
Sep 2026——

How has the Bob's Red Mill and Gold Medal comparison changed over the last 12 months?

  • Gold Medal was ahead of Bob's Red Mill in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among flour worldwide moved from 0.39% to 1.2%, and its estimated monthly branded searches moved from 2K to 7.2K.
  • Across the 11 months ending August 2026, Gold Medal’s estimated Share of Search among flour worldwide moved from 22.5% to 34.7%, and its estimated monthly branded searches moved from 117K to 208K.

How did search popularity change for flour worldwide in August 2026?

  1. Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 11 measured months, from 2K to 7.2K in August 2026.

  2. Estimated monthly branded searches for Gold Medal worldwide rose 78% over 11 measured months, from 117K to 208K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bob's Red Mill’s and Gold Medal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bob's Red Mill

2 branded search terms

  • bob s red mill
  • bobs red mill

Gold Medal

2 branded search terms

  • gold medal
  • gold medal flour

How the Brand Demand Index is measured

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