Brandwave

How popular isGold Medal in search?

In August 2026, there were an estimated 6.6K branded searches for Gold Medal worldwide which held steady over the last 11 months. Gold Medal holds 7.6% estimated Share of Search among flour worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. King Arthur84.9%
  2. Gold Medal7.6%
  3. Bob's Red Mill4.1%
  4. Doves Farm2.2%
  5. Homepride0.83%
  6. Allinson0.45%
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Which flour compete with Gold Medal?

Gold Medal against flour worldwide, by month

Share of Search by month for King Arthur, Gold Medal, Bob's Red Mill, Doves Farm. The figures are in the table below the chart.

View monthly share of search table
MonthKing ArthurGold MedalBob's Red MillDoves FarmHomeprideAllinson
Oct 202589.4%6.5%0.99%1.6%0.99%0.47%
Nov 202591.6%5.5%0.68%1.1%0.88%0.26%
Dec 202589.8%6.6%0.66%1.6%1.1%0.32%
Jan 202688.7%6.5%1%2.3%0.81%0.58%
Feb 202688%6.4%1.6%1.8%1.6%0.57%
Mar 202688.3%6.4%1.9%1.9%0.98%0.58%
Apr 202686.2%7.7%2.2%2.2%1.2%0.56%
May 202687%6.3%2.8%2.2%1.2%0.46%
Jun 202684.6%7.6%4.1%2.2%1%0.55%
Jul 202684.8%7.6%4.1%2.2%0.83%0.55%
Aug 202684.9%7.6%4.1%2.2%0.83%0.45%
Sep 2026——————

  1. 1.King Arthur

    84.9%

    Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  2. 2.Gold Medal

    7.6%

    Held 2nd. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  3. 3.Bob's Red Mill

    4.1%

    Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

  4. 4.Doves Farm

    2.2%

    Held 4th. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.1 points.

  5. 5.Homepride

    0.83%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  6. 6.Allinson

    0.45%

    Held 6th. 390 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Gold Medal and its closest rivals

How has branded search demand for Gold Medal changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gold Medal worldwide held steady at 6.6K.
  • Across the 11 months ending August 2026, Gold Medal’s estimated Share of Search among flour worldwide increased from 6.5% to 7.6%.
  • Across the 11 months ending August 2026, Gold Medal’s estimated Share of Search among flour worldwide peaked at 7.7% in April 2026 and was lowest at 5.5% in November 2025.

How did search popularity change for flour worldwide in August 2026?

  1. Bob's Red Mill’s estimated Share of Search among flour worldwide has gained ground for 3 months in a row, from 2.8% to 4.1% in August 2026.

  2. Gold Medal’s estimated Share of Search among flour worldwide has gained ground for 3 months in a row, from 6.3% to 7.6% in August 2026.

  3. Estimated monthly branded searches for Doves Farm worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Homepride worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

  5. Estimated monthly branded searches for Allinson worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026.

  6. Estimated monthly branded searches for King Arthur worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

How is Gold Medal measured?

Brandwave collects information about searches that people make online using Gold Medal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gold medal flour

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How the Brand Demand Index is measured

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