Allinson vs Gold Medal:Which is searched more?
In August 2026, Gold Medal had more branded searches than Allinson among flour worldwide. Gold Medal was estimated to have 208K branded searches compared to Allinson’s 390, and held a 34.7% Share of Search versus Allinson’s 0.07%. These are worldwide searches for English-language branded terms.
Follow Allinson vs Gold Medal and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Allinson or Gold Medal?
Compare the flour people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gold Medal, Allinson. The figures are in the table below the chart.
View monthly share of search table
| Month | Gold Medal | Allinson |
|---|---|---|
| Oct 2025 | 22.5% | 0.09% |
| Nov 2025 | 18% | 0.07% |
| Dec 2025 | 20.3% | 0.1% |
| Jan 2026 | 21.7% | 0.13% |
| Feb 2026 | 81.1% | 0.03% |
| Mar 2026 | 53% | 0.07% |
| Apr 2026 | 43.1% | 0.08% |
| May 2026 | 34.7% | 0.07% |
| Jun 2026 | 34.7% | 0.08% |
| Jul 2026 | 34.8% | 0.08% |
| Aug 2026 | 34.7% | 0.07% |
| Sep 2026 | — | — |
How has the Allinson and Gold Medal comparison changed over the last 12 months?
3 findings
- Gold Medal was ahead of Allinson in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allinson’s estimated Share of Search among flour worldwide moved from 0.09% to 0.07%, and its estimated monthly branded searches moved from 480 to 390.
- Across the 11 months ending August 2026, Gold Medal’s estimated Share of Search among flour worldwide moved from 22.5% to 34.7%, and its estimated monthly branded searches moved from 117K to 208K.
How did search popularity change for flour worldwide in August 2026?
2 changes
Estimated monthly branded searches for Gold Medal worldwide rose 78% over 11 measured months, from 117K to 208K in August 2026.
Estimated monthly branded searches for Allinson worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Allinson’s and Gold Medal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allinson
1 branded search term
- allinson flour
Gold Medal
2 branded search terms
- gold medal
- gold medal flour
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.