How popular isBob's Red Mill in search?
In August 2026, there were an estimated 7.2K branded searches for Bob's Red Mill worldwide which is up 260% over the last 11 months. Bob's Red Mill holds 1.2% estimated Share of Search among flour worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
King Arthur62.7%
Gold Medal34.7%
Doves Farm1.2%
Bob's Red Mill1.2%
Homepride0.12%Allinson0.07%
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Which flour compete with Bob's Red Mill?
Share of Search by month for King Arthur, Gold Medal, Bob's Red Mill. The figures are in the table below the chart.
View monthly share of search table
| Month | King Arthur | Gold Medal | Doves Farm | Bob's Red Mill | Homepride | Allinson |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.5% | 22.5% | 1.3% | 0.39% | 0.19% | 0.09% |
| Nov 2025 | 79.8% | 18% | 1.5% | 0.37% | 0.24% | 0.07% |
| Dec 2025 | 77.1% | 20.3% | 1.8% | 0.4% | 0.32% | 0.1% |
| Jan 2026 | 75.5% | 21.7% | 2% | 0.48% | 0.18% | 0.13% |
| Feb 2026 | 18.1% | 81.1% | 0.46% | 0.17% | 0.09% | 0.03% |
| Mar 2026 | 45.4% | 53% | 0.99% | 0.44% | 0.12% | 0.07% |
| Apr 2026 | 54.6% | 43.1% | 1.4% | 0.65% | 0.17% | 0.08% |
| May 2026 | 63% | 34.7% | 1.2% | 0.81% | 0.17% | 0.07% |
| Jun 2026 | 62.4% | 34.7% | 1.4% | 1.2% | 0.15% | 0.08% |
| Jul 2026 | 62.6% | 34.8% | 1.2% | 1.2% | 0.12% | 0.08% |
| Aug 2026 | 62.7% | 34.7% | 1.2% | 1.2% | 0.12% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.7% | 375K | +22.3% | +0.1 points | |
| 2, held 2nd | 34.7% | 208K | +21.8% | -0.1 points | |
| 3, held 3rd | 1.2% | 7.3K | +21.7% | 0 points | |
| 4, held 4th | 1.2% | 7.2K | +24.1% | 0 points | |
| 5, held 5th | 0.12% | 720 | +22% | 0 points | |
| 6, held 6th | 0.07% | 390 | 0% | 0 points |
62.7%
Held 1st. 375K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
34.7%
Held 2nd. 208K estimated branded searches, +21.8% vs prior month. Share -0.1 points.
1.2%
Held 3rd. 7.3K estimated branded searches, +21.7% vs prior month. Share 0 points.
1.2%
Held 4th. 7.2K estimated branded searches, +24.1% vs prior month. Share 0 points.
0.12%
Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.
6.
0.07%
Held 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Bob's Red Mill and its closest rivals
- Bob's Red Mill vs Doves Farm: compare search popularity
- Bob's Red Mill vs Homepride: compare search popularity
- Compare Bob's Red Mill with any brand
Every comparison with Bob's Red Mill
19 comparisons
- Bob's Red Mill vs East End
- Bob's Red Mill vs Ebro
- Bob's Red Mill vs Natco
- Bob's Red Mill vs Sainsbury's
- Bob's Red Mill vs Tesco
- Bob's Red Mill vs Wild Planet
- Bob's Red Mill vs Doves Farm
- Bob's Red Mill vs Gold Medal
- Bob's Red Mill vs King Arthur
- Bob's Red Mill vs McCann's
- Bob's Red Mill vs Quaker Oats
- Alter Eco vs Bob's Red Mill
- Bob's Red Mill vs Merchant Gourmet
- Bob's Red Mill vs Scott's
- Bob's Red Mill vs Mornflake
- Bob's Red Mill vs Flahavan's
- Ancient Harvest vs Bob's Red Mill
- Bob's Red Mill vs Homepride
- Allinson vs Bob's Red Mill
How has branded search demand for Bob's Red Mill changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bob's Red Mill worldwide rose from 2K to 7.2K.
- Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among flour worldwide increased from 0.39% to 1.2%.
- Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among flour worldwide peaked at 1.2% in August 2026 and was lowest at 0.17% in February 2026.
How did search popularity change for flour worldwide in August 2026?
4 changes
Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 11 measured months, from 2K to 7.2K in August 2026.
Estimated monthly branded searches for Gold Medal worldwide rose 78% over 11 measured months, from 117K to 208K in August 2026.
Estimated monthly branded searches for Homepride worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.
Estimated monthly branded searches for Allinson worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026.
Where does Bob's Red Mill compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Lentil brands | 5th of 6 | 0.04% | Show ranking |
| Flour | 4th of 6 | 1.2% | Shown above |
| Oats | 3rd of 6 | 2.3% | Show ranking |
| Quinoa brands | 3rd of 6 | 3.5% | Show ranking |
How is Bob's Red Mill measured?
Brandwave collects information about searches that people make online using Bob's Red Mill’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- bob s red mill
- bobs red mill
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