How popular isBob's Red Mill in search?
In August 2026, there were an estimated 3.6K branded searches for Bob's Red Mill worldwide which is up 260% over the last 11 months. Bob's Red Mill holds 1.8% estimated Share of Search among quinoa brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Ebro82.3%
- Wild Planet9%
- Alter Eco3.3%
- Merchant Gourmet3.3%
- Bob's Red Mill1.8%
- Ancient Harvest0.24%
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Which quinoa brands compete with Bob's Red Mill?
Share of Search by month for Ebro, Wild Planet, Alter Eco, Merchant Gourmet, Bob's Red Mill. The figures are in the table below the chart.
View monthly share of search table
| Month | Ebro | Wild Planet | Alter Eco | Merchant Gourmet | Bob's Red Mill | Ancient Harvest |
|---|---|---|---|---|---|---|
| Oct 2025 | 85.9% | 6.3% | 4.2% | 2.8% | 0.52% | 0.31% |
| Nov 2025 | 83.3% | 9.1% | 4.1% | 2.7% | 0.5% | 0.24% |
| Dec 2025 | 86.3% | 7.8% | 3.5% | 1.9% | 0.43% | 0.17% |
| Jan 2026 | 84.1% | 7.6% | 4.1% | 3.4% | 0.54% | 0.25% |
| Feb 2026 | 82.3% | 9% | 4.9% | 2.7% | 0.8% | 0.24% |
| Mar 2026 | 81.7% | 9% | 4.9% | 3.3% | 0.94% | 0.24% |
| Apr 2026 | 82.4% | 9% | 4% | 3.3% | 0.95% | 0.24% |
| May 2026 | 82.7% | 9.1% | 4.1% | 2.7% | 1.2% | 0.24% |
| Jun 2026 | 84.6% | 7.6% | 3.4% | 2.8% | 1.5% | 0.2% |
| Jul 2026 | 83.2% | 9.1% | 3.3% | 2.7% | 1.5% | 0.2% |
| Aug 2026 | 82.3% | 9% | 3.3% | 3.3% | 1.8% | 0.24% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.3% | 165K | 0% | -0.8 points | |
| 2, held 2nd | 9% | 18.1K | 0% | -0.1 points | |
| 3, held 3rd | 3.3% | 6.6K | 0% | 0 points | |
| 4, held 4th | 3.3% | 6.6K | +22.2% | +0.6 points | |
| 5, held 5th | 1.8% | 3.6K | +24.1% | +0.3 points | |
| 6, held 6th | 0.24% | 480 | +23.1% | 0 points |
1.Ebro
82.3%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share -0.8 points.
9%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.3%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
3.3%
Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.6 points.
1.8%
Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.3 points.
0.24%
Held 6th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.
Compare search popularity between Bob's Red Mill and its closest rivals
- Bob's Red Mill vs Ebro: compare search popularity
- Bob's Red Mill vs Wild Planet: compare search popularity
- Bob's Red Mill vs Alter Eco: compare search popularity
- Bob's Red Mill vs Merchant Gourmet: compare search popularity
- Bob's Red Mill vs Ancient Harvest: compare search popularity
- Compare Bob's Red Mill with any brand
How has branded search demand for Bob's Red Mill changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bob's Red Mill worldwide rose from 1K to 3.6K.
- Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among quinoa brands worldwide increased from 0.52% to 1.8%.
- Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among quinoa brands worldwide peaked at 1.8% in August 2026 and was lowest at 0.43% in December 2025.
How did search popularity change for quinoa brands worldwide in August 2026?
6 changes
In August 2026, Merchant Gourmet gained estimated Share of Search among quinoa brands worldwide, from 2.7% to 3.3%.
In August 2026, Ebro lost estimated Share of Search among quinoa brands worldwide, from 83.2% to 82.3%.
Alter Eco’s estimated Share of Search among quinoa brands worldwide has lost ground for 3 months in a row, from 4.1% to 3.3% in August 2026.
Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 11 measured months, from 1K to 3.6K in August 2026.
Estimated monthly branded searches for Wild Planet worldwide rose 49.6% over 11 measured months, from 12.1K to 18.1K in August 2026.
Estimated monthly branded searches for Ancient Harvest worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.
Where does Bob's Red Mill compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Lentil brands | 6th of 6 | 0.02% | Show ranking |
| Oats | 3rd of 6 | 1.4% | Show ranking |
| Quinoa brands | 5th of 6 | 1.8% | Shown above |
| Flour | 3rd of 6 | 4.1% | Show ranking |
How is Bob's Red Mill measured?
Brandwave collects information about searches that people make online using Bob's Red Mill’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bobs red mill
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