Bob's Red Mill vs Wild Planet:Which is searched more?
In August 2026, Wild Planet had more branded searches than Bob's Red Mill among quinoa brands worldwide. Wild Planet was estimated to have 18.1K branded searches compared to Bob's Red Mill’s 7.2K, and held an 8.9% Share of Search versus Bob's Red Mill’s 3.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bob's Red Mill or Wild Planet?
Compare the quinoa brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wild Planet, Bob's Red Mill. The figures are in the table below the chart.
View monthly share of search table
| Month | Wild Planet | Bob's Red Mill |
|---|---|---|
| Oct 2025 | 6.2% | 1% |
| Nov 2025 | 9.1% | 1% |
| Dec 2025 | 7.7% | 0.85% |
| Jan 2026 | 7.5% | 1.1% |
| Feb 2026 | 8.9% | 1.6% |
| Mar 2026 | 8.9% | 1.9% |
| Apr 2026 | 8.9% | 1.9% |
| May 2026 | 8.9% | 2.4% |
| Jun 2026 | 7.5% | 2.9% |
| Jul 2026 | 9% | 2.9% |
| Aug 2026 | 8.9% | 3.5% |
| Sep 2026 | — | — |
How has the Bob's Red Mill and Wild Planet comparison changed over the last 12 months?
3 findings
- Wild Planet was ahead of Bob's Red Mill in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among quinoa brands worldwide moved from 1% to 3.5%, and its estimated monthly branded searches moved from 2K to 7.2K.
- Across the 11 months ending August 2026, Wild Planet’s estimated Share of Search among quinoa brands worldwide moved from 6.2% to 8.9%, and its estimated monthly branded searches moved from 12.1K to 18.1K.
How did search popularity change for quinoa brands worldwide in August 2026?
2 changes
In August 2026, Bob's Red Mill overtook Alter Eco to rank 3rd among quinoa brands worldwide, at 3.5%.
Estimated monthly branded searches for Wild Planet worldwide rose 49.6% over 11 measured months, from 12.1K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bob's Red Mill’s and Wild Planet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bob's Red Mill
2 branded search terms
- bob s red mill
- bobs red mill
Wild Planet
1 branded search term
- wild planet
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.