Brandwave

How popular isBob's Red Mill in search?

In August 2026, there were an estimated 3.6K branded searches for Bob's Red Mill worldwide which is up 260% over the last 11 months. Bob's Red Mill holds 0.02% estimated Share of Search among lentil brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's54.7%
  2. Tesco44.8%
  3. East End0.36%
  4. Natco0.11%
  5. Merchant Gourmet0.04%
  6. Bob's Red Mill0.02%
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Which lentil brands compete with Bob's Red Mill?

Bob's Red Mill against lentil brands worldwide, by month

Share of Search by month for Sainsbury's, Tesco, Bob's Red Mill. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sTescoEast EndNatcoMerchant GourmetBob's Red Mill
Oct 202554.7%44.8%0.36%0.11%0.03%<0.01%
Nov 202549.8%49.8%0.33%0.1%0.03%<0.01%
Dec 202549.8%49.8%0.27%0.08%0.02%<0.01%
Jan 202654.7%44.8%0.36%0.11%0.05%<0.01%
Feb 202654.7%44.8%0.36%0.13%0.04%0.01%
Mar 202654.7%44.8%0.36%0.11%0.04%0.01%
Apr 202654.7%44.8%0.36%0.11%0.04%0.01%
May 202654.7%44.8%0.36%0.11%0.03%0.01%
Jun 202659.6%39.9%0.39%0.12%0.04%0.02%
Jul 202654.7%44.8%0.36%0.11%0.03%0.02%
Aug 202654.7%44.8%0.36%0.11%0.04%0.02%
Sep 2026——————

  1. 1.Sainsbury's

    54.7%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tesco

    44.8%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.East End

    0.36%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Natco

    0.11%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Merchant Gourmet

    0.04%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Bob's Red Mill

    0.02%

    Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

Compare search popularity between Bob's Red Mill and its closest rivals

How has branded search demand for Bob's Red Mill changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bob's Red Mill worldwide rose from 1K to 3.6K.
  • Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among lentil brands worldwide held steady, from <0.01% to 0.02%.

How did search popularity change for lentil brands worldwide in August 2026?

  1. Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 11 measured months, from 1K to 3.6K in August 2026.

  2. Estimated monthly branded searches for Merchant Gourmet worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

Where does Bob's Red Mill compete?

Bob's Red Mill is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Lentil brands6th of 60.02%Shown above
Oats3rd of 61.4%Show ranking
Quinoa brands5th of 61.8%Show ranking
Flour3rd of 64.1%Show ranking

How is Bob's Red Mill measured?

Brandwave collects information about searches that people make online using Bob's Red Mill’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bobs red mill

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How the Brand Demand Index is measured

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