Brandwave

Bob's Red Mill vs McCann's:Which is searched more?

In August 2026, McCann's had more branded searches than Bob's Red Mill among oats worldwide. McCann's was estimated to have 42.3K branded searches compared to Bob's Red Mill’s 7.2K, and held a 13.8% Share of Search versus Bob's Red Mill’s 2.3%. These are worldwide searches for English-language branded terms.

Share of Search among oats worldwide in August 2026Which is more popular in search, Bob's Red Mill or McCann's?
Bob's Red Mill2.3%7.2K searches
vs
McCann's13.8%42.3K searches
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Which is more popular in search, Bob's Red Mill or McCann's?

Compare the oats shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bob's Red Mill and McCann's among oats worldwide, by month

Share of Search by month for McCann's, Bob's Red Mill. The figures are in the table below the chart.

View monthly share of search table
MonthMcCann'sBob's Red Mill
Oct 202529.8%0.65%
Nov 202525.7%0.83%
Dec 202522.3%0.87%
Jan 202618.9%0.96%
Feb 202622%1.1%
Mar 202618.9%1.4%
Apr 202619%1.4%
May 202619.1%1.8%
Jun 202619%2.2%
Jul 202619.1%2.2%
Aug 202613.8%2.3%
Sep 2026——

How has the Bob's Red Mill and McCann's comparison changed over the last 12 months?

  • McCann's was ahead of Bob's Red Mill in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among oats worldwide moved from 0.65% to 2.3%, and its estimated monthly branded searches moved from 2K to 7.2K.
  • Across the 11 months ending August 2026, McCann's’ estimated Share of Search among oats worldwide moved from 29.8% to 13.8%, and its estimated monthly branded searches moved from 92.4K to 42.3K.

How did search popularity change for oats worldwide in August 2026?

  1. In August 2026, McCann's lost estimated Share of Search among oats worldwide, from 19.1% to 13.8%.

  2. Bob's Red Mill’s estimated Share of Search among oats worldwide has gained ground for 3 months in a row, from 1.8% to 2.3% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bob's Red Mill’s and McCann's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bob's Red Mill

2 branded search terms

  • bob s red mill
  • bobs red mill

McCann's

3 branded search terms

  • mccann s
  • mccanns
  • mccanns oats

How the Brand Demand Index is measured

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