Brandwave

Bob's Red Mill vs Goya:Which is more popular?

In September 2026, Bob's Red Mill had more branded searches than Goya among lentil brands worldwide. Bob's Red Mill had about 3,600 branded searches, while Goya had 1,900. Bob's Red Mill made up 4% of all lentil brand searches we track, and Goya accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about lentil brands, Bob's Red Mill and Goya each appeared in three of the five answers. Goya was mentioned before Bob's Red Mill in two out of three answers.

Among lentil brands worldwide in September 2026

Who do people search for more?

Bob's Red Mill, about 89% more searches than Goya

Bob's Red Mill 3.6K searchesGoya 1.9K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Bob's Red Mill in 3 of 5Goya in 3 of 5

Who does AI recommend more?

Goya, named ahead of Bob's Red Mill in 2 of 3 answers

Goya first in 2Bob's Red Mill first in 1

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Top lentil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bob's Red Mill and Goya were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Goya was listed before Bob's Red Mill in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Goya1st
  2. Bob's Red Mill2nd
  3. East End–
  4. Natco–
  5. Merchant Gourmet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bob's Red Mill3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Goya3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • East End0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Natco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Merchant Gourmet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lentil brands

5 answers

  • Asked ChatGPT

    “Which lentil brand should I buy?”

    1. 1Goya
    2. 2Bob's Red Mill

  • Asked ChatGPT

    “What are the best lentil brands?”

    1. 1Bob's Red Mill
    2. 2Goya

  • Asked ChatGPT

    “What's the best lentil brand for everyday cooking?”

    1. 1Goya
    2. 2Bob's Red Mill

  • Searched Google, AI Overview

    “dried lentils”

    1. Searched Google, AI Overview

      “red lentils”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

      Is Bob's Red Mill or Goya more popular in search?

      This chart shows how often people search Google for Bob's Red Mill and Goya by name. Each line represents a brand's share of searches for all five lentil brands we track, month by month, from English-language searches worldwide.

      Bob's Red Mill and Goya among lentil brands worldwide, by month

      Share of searches by month for Bob's Red Mill, Goya. The figures are in the table below the chart.

      View monthly share of searches table
      MonthEast EndNatcoMerchant GourmetBob's Red MillGoya
      Oct 202570.1%21%6.3%1.2%1.5%
      Nov 202570.1%21%6.3%1.2%1.5%
      Dec 202570.7%21.1%5.1%1.2%1.9%
      Jan 202667.3%20.1%9%1.4%2.1%
      Feb 202665%23.8%7.1%2.1%2.1%
      Mar 202668.2%20.4%7.4%2.1%1.8%
      Apr 202668.2%20.4%7.4%2.1%1.8%
      May 202667.2%20.1%6%2.7%4%
      Jun 202666.9%20%6%3.2%4%
      Jul 202668.1%20.4%6.1%3.3%2.1%
      Aug 202666.3%19.8%7.2%3.9%2.6%
      Sep 202666.7%20%7.3%4%2.1%

      How has the Bob's Red Mill and Goya comparison changed over the last 12 months?

      3 findings
      • The lead changed hands 3 times in the 12 months ending September 2026: Bob's Red Mill took it in March 2026, Goya took it in May 2026, Bob's Red Mill took it in July 2026.
      • Across the 12 months ending September 2026, Bob's Red Mill’s share of searches among lentil brands worldwide moved from 1.2% to 4%, and its estimated monthly branded searches moved from 1K to 3.6K.
      • Across the 12 months ending September 2026, Goya’s share of searches among lentil brands worldwide moved from 1.5% to 2.1%, and its estimated monthly branded searches moved from 1.3K to 1.9K.

      How did search popularity change for lentil brands worldwide in September 2026?

      2 changes

      1. In September 2026, Goya lost share of searches among lentil brands worldwide, from 2.6% to 2.1%.

      2. Bob's Red Mill’s share of searches among lentil brands worldwide has gained ground for 3 months in a row, from 3.2% to 4% in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Bob's Red Mill’s and Goya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Bob's Red Mill

      1 branded search term

      • bobs red mill

      Goya

      1 branded search term

      • goya lentils

      How the Brand Demand Index is measured

      Other head-to-heads among lentil brands

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