Brandwave

How popular isGoya?

In September 2026, people searched for Goya by name about 20,000 times worldwide, about the same as the previous year. These searches made up 2.1% of all global lentil brand searches, placing Goya fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about lentil brands, Goya appeared in three of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Goya is the fifth most searched of 5 competitors and the most recommended in AI answers.

  1. East EndShare of searches 66.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. NatcoShare of searches 20%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Merchant GourmetShare of searches 7.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Bob's Red MillShare of searches 4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. GoyaShare of searches 2.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top lentil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Goya was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Goya is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Goya1st
  2. Bob's Red Mill2nd
  3. East End–
  4. Natco–
  5. Merchant Gourmet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bob's Red Mill3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Goya3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • East End0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Natco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Merchant Gourmet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lentil brands

5 answers

  • Asked ChatGPT

    “Which lentil brand should I buy?”

    1. 1Goya
    2. 2Bob's Red Mill

  • Asked ChatGPT

    “What are the best lentil brands?”

    1. 1Bob's Red Mill
    2. 2Goya

  • Asked ChatGPT

    “What's the best lentil brand for everyday cooking?”

    1. 1Goya
    2. 2Bob's Red Mill

  • Searched Google, AI Overview

    “dried lentils”

    1. Searched Google, AI Overview

      “red lentils”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

      Which lentil brands compete with Goya?

      Goya against lentil brands worldwide, by month

      Share of searches by month for East End, Natco, Merchant Gourmet, Bob's Red Mill, Goya. The figures are in the table below the chart.

      View monthly share of searches table
      MonthEast EndNatcoMerchant GourmetBob's Red MillGoya
      Oct 202570.1%21%6.3%1.2%1.5%
      Nov 202570.1%21%6.3%1.2%1.5%
      Dec 202570.7%21.1%5.1%1.2%1.9%
      Jan 202667.3%20.1%9%1.4%2.1%
      Feb 202665%23.8%7.1%2.1%2.1%
      Mar 202668.2%20.4%7.4%2.1%1.8%
      Apr 202668.2%20.4%7.4%2.1%1.8%
      May 202667.2%20.1%6%2.7%4%
      Jun 202666.9%20%6%3.2%4%
      Jul 202668.1%20.4%6.1%3.3%2.1%
      Aug 202666.3%19.8%7.2%3.9%2.6%
      Sep 202666.7%20%7.3%4%2.1%

      1. 1.East End

        66.7%

        Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

      2. 2.Natco

        20%

        Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

      3. 3.Merchant Gourmet

        7.3%

        Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

      4. 4.Bob's Red Mill

        4%

        Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

      5. 5.Goya

        2.1%

        Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.5 points.

      Compare popularity between Goya and its closest rivals

      Every comparison with Goya

      21 comparisons

      How has branded search demand for Goya changed worldwide over the last 12 months?

      4 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Goya worldwide held steady, from 19.4K to 20K.
      • Across the 12 months ending September 2026, Goya’s share of searches among lentil brands worldwide increased from 1.5% to 2.1%.
      • Across the 12 months ending September 2026, Goya’s share of searches among lentil brands worldwide peaked at 4% in May 2026 and was lowest at 1.5% in October 2025.
      • Across the 12 months ending September 2026, Goya fell from 4th to 5th among lentil brands worldwide.

      How did search popularity change for lentil brands worldwide in September 2026?

      3 changes

      1. In September 2026, Goya lost share of searches among lentil brands worldwide, from 2.6% to 2.1%.

      2. Merchant Gourmet’s share of searches among lentil brands worldwide has gained ground for 3 months in a row, from 6% to 7.3% in September 2026.

      3. Bob's Red Mill’s share of searches among lentil brands worldwide has gained ground for 3 months in a row, from 3.2% to 4% in September 2026.

      How are Goya’s branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Goya’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • goya foods
      • goya lentils

      Do you work for Goya? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Goya compete?

      Goya is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Tomato sauce brands5th of 63.8%Show ranking
      Canned beans brands5th of 86.7%Show ranking
      Coconut water2nd of 616.3%Show ranking
      Lentil brands5th of 52.1%Shown above
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      Is Goya your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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