Brandwave

How popular isGoya in search?

In August 2026, there were an estimated 18.1K branded searches for Goya worldwide which held steady over the last 11 months. Goya holds 13.7% estimated Share of Search among coconut water worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vita Coco68.4%
  2. Harmless Harvest16.8%
  3. Goya13.7%
  4. Taste Nirvana0.76%
  5. Zico0.24%
  6. Coco Libre0.13%
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Which coconut water compete with Goya?

Goya against coconut water worldwide, by month

Share of Search by month for Vita Coco, Harmless Harvest, Goya. The figures are in the table below the chart.

View monthly share of search table
MonthVita CocoHarmless HarvestGoyaTaste NirvanaZicoCoco Libre
Oct 202564%15.7%19.2%0.76%0.22%0.18%
Nov 202568.3%13.7%16.7%0.81%0.24%0.24%
Dec 202568.2%13.6%16.7%0.99%0.24%0.29%
Jan 202674.3%12.2%12.2%0.88%0.26%0.14%
Feb 202676.3%10.3%12.5%0.61%0.18%0.15%
Mar 202674.5%12.3%12.3%0.68%0.18%0.14%
Apr 202672.5%14.6%11.9%0.66%0.21%0.11%
May 202672.5%14.6%11.9%0.66%0.21%0.11%
Jun 202672.5%14.6%11.9%0.66%0.21%0.09%
Jul 202668.4%16.8%13.7%0.76%0.24%0.16%
Aug 202668.4%16.8%13.7%0.76%0.24%0.13%
Sep 2026——————

  1. 1.Vita Coco

    68.4%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Harmless Harvest

    16.8%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Goya

    13.7%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Taste Nirvana

    0.76%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Zico

    0.24%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Coco Libre

    0.13%

    Held 6th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

Compare search popularity between Goya and its closest rivals

How has branded search demand for Goya changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Goya worldwide held steady at 18.1K.
  • Across the 11 months ending August 2026, Goya’s estimated Share of Search among coconut water worldwide decreased from 19.2% to 13.7%.
  • Across the 11 months ending August 2026, Goya’s estimated Share of Search among coconut water worldwide peaked at 19.2% in October 2025 and was lowest at 11.9% in April 2026.
  • Across the 11 months ending August 2026, Goya fell from 2nd to 3rd among coconut water worldwide.

How did search popularity change for coconut water worldwide in August 2026?

  1. Harmless Harvest’s estimated Share of Search among coconut water worldwide has gained ground for 3 months in a row, from 14.6% to 16.8% in August 2026.

  2. Goya’s estimated Share of Search among coconut water worldwide has gained ground for 3 months in a row, from 11.9% to 13.7% in August 2026.

  3. Estimated monthly branded searches for Zico worldwide rose 52.4% over 11 measured months, from 210 to 320 in August 2026.

  4. Estimated monthly branded searches for Vita Coco worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026.

  5. Estimated monthly branded searches for Taste Nirvana worldwide rose 38.9% over 11 measured months, from 720 to 1K in August 2026.

Where does Goya compete?

Goya is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Coconut water3rd of 613.7%Shown above
Windsurfing sail brands1st of 644.1%Show ranking

How is Goya measured?

Brandwave collects information about searches that people make online using Goya’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • goya foods

Do you work for Goya? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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