Brandwave

Coconut water:Which brands are most popular in search?

In August 2026, Vita Coco was the most searched among coconut water worldwide, with an estimated 90.5K branded searches and 68.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vita Coco68.4%
  2. Harmless Harvest16.8%
  3. Goya13.7%
  4. Taste Nirvana0.76%
  5. Zico0.24%
  6. Coco Libre0.13%

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Share of SearchLeaderboard

Compare the coconut water people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among coconut water worldwide, by month

Share of Search by month for Vita Coco, Harmless Harvest, Goya. The figures are in the table below the chart.

View monthly share of search table
MonthVita CocoHarmless HarvestGoyaTaste NirvanaZicoCoco Libre
Oct 202564%15.7%19.2%0.76%0.22%0.18%
Nov 202568.3%13.7%16.7%0.81%0.24%0.24%
Dec 202568.2%13.6%16.7%0.99%0.24%0.29%
Jan 202674.3%12.2%12.2%0.88%0.26%0.14%
Feb 202676.3%10.3%12.5%0.61%0.18%0.15%
Mar 202674.5%12.3%12.3%0.68%0.18%0.14%
Apr 202672.5%14.6%11.9%0.66%0.21%0.11%
May 202672.5%14.6%11.9%0.66%0.21%0.11%
Jun 202672.5%14.6%11.9%0.66%0.21%0.09%
Jul 202668.4%16.8%13.7%0.76%0.24%0.16%
Aug 202668.4%16.8%13.7%0.76%0.24%0.13%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Vita Coco

    68.4%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Harmless Harvest

    16.8%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Goya

    13.7%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Taste Nirvana

    0.76%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Zico

    0.24%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Coco Libre

    0.13%

    Held 6th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among coconut water worldwide?

In August 2026, Vita Coco was the most searched among coconut water worldwide, with an estimated 90.5K branded searches and 68.4% estimated Share of Search within this set. Harmless Harvest is in 2nd place, 51.6 percentage points behind at 16.8% Share of Search.

Global coconut water, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Vita Coco64% → 68.4%76.3%Feb 202664%Oct 20251st
Harmless Harvest15.7% → 16.8%16.8%Aug 202610.3%Feb 20263rd → 2nd
Goya19.2% → 13.7%19.2%Oct 202511.9%Apr 20262nd → 3rd
Taste Nirvana0.76%0.99%Dec 20250.61%Feb 20264th
Zico0.22% → 0.24%0.26%Jan 20260.18%Mar 20265th
Coco Libre0.18% → 0.13%0.29%Dec 20250.09%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Vita Coco’s estimated Share of Search among coconut water worldwide increased from 64% to 68.4%.
  • Across the 11 months ending August 2026, Harmless Harvest’s estimated Share of Search among coconut water worldwide increased from 15.7% to 16.8%.
  • Across the 11 months ending August 2026, Goya’s estimated Share of Search among coconut water worldwide decreased from 19.2% to 13.7%.
  • Across the 11 months ending August 2026, Vita Coco’s estimated Share of Search among coconut water worldwide peaked at 76.3% in February 2026 and was lowest at 64% in October 2025.
  • Across the 11 months ending August 2026, Harmless Harvest’s estimated Share of Search among coconut water worldwide peaked at 16.8% in August 2026 and was lowest at 10.3% in February 2026.
  • Across the 11 months ending August 2026, Goya’s estimated Share of Search among coconut water worldwide peaked at 19.2% in October 2025 and was lowest at 11.9% in April 2026.
  • Across the 11 months ending August 2026, Harmless Harvest rose from 3rd to 2nd among coconut water worldwide.
  • Across the 11 months ending August 2026, Goya fell from 2nd to 3rd among coconut water worldwide.
  • Across the 11 months ending August 2026, Taste Nirvana, Zico and Coco Libre held steady: their estimated Share of Search among coconut water worldwide each moved less than 0.5 percentage points.

How did search popularity change for coconut water worldwide in August 2026?

  1. Harmless Harvest’s estimated Share of Search among coconut water worldwide has gained ground for 3 months in a row, from 14.6% to 16.8% in August 2026.

  2. Goya’s estimated Share of Search among coconut water worldwide has gained ground for 3 months in a row, from 11.9% to 13.7% in August 2026.

  3. Estimated monthly branded searches for Zico worldwide rose 52.4% over 11 measured months, from 210 to 320 in August 2026.

  4. Estimated monthly branded searches for Vita Coco worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026.

  5. Estimated monthly branded searches for Taste Nirvana worldwide rose 38.9% over 11 measured months, from 720 to 1K in August 2026.

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