Brandwave

Harmless Harvest vs Vita Coco:Which is more popular by branded search?

In August 2026, Vita Coco had more branded searches than Harmless Harvest among coconut water worldwide. Vita Coco was estimated to have 90.5K branded searches compared to Harmless Harvest’s 22.2K, and held a 68.4% Share of Search versus Harmless Harvest’s 16.8%. These are worldwide searches for English-language branded terms.

Share of Search among coconut water worldwide in August 2026Which is more popular in search, Harmless Harvest or Vita Coco?
Harmless Harvest16.8%22.2K searches
vs
Vita Coco68.4%90.5K searches
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Which is more popular in search, Harmless Harvest or Vita Coco?

Compare the coconut water people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Harmless Harvest and Vita Coco among coconut water worldwide, by month

Share of Search by month for Vita Coco, Harmless Harvest. The figures are in the table below the chart.

View monthly share of search table
MonthVita CocoHarmless HarvestGoyaTaste NirvanaZicoCoco Libre
Oct 202564%15.7%19.2%0.76%0.22%0.18%
Nov 202568.3%13.7%16.7%0.81%0.24%0.24%
Dec 202568.2%13.6%16.7%0.99%0.24%0.29%
Jan 202674.3%12.2%12.2%0.88%0.26%0.14%
Feb 202676.3%10.3%12.5%0.61%0.18%0.15%
Mar 202674.5%12.3%12.3%0.68%0.18%0.14%
Apr 202672.5%14.6%11.9%0.66%0.21%0.11%
May 202672.5%14.6%11.9%0.66%0.21%0.11%
Jun 202672.5%14.6%11.9%0.66%0.21%0.09%
Jul 202668.4%16.8%13.7%0.76%0.24%0.16%
Aug 202668.4%16.8%13.7%0.76%0.24%0.13%
Sep 2026——————

How has the Harmless Harvest and Vita Coco comparison changed over the last 12 months?

  • Vita Coco was ahead of Harmless Harvest in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Harmless Harvest’s estimated Share of Search among coconut water worldwide moved from 15.7% to 16.8%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
  • Across the 11 months ending August 2026, Vita Coco’s estimated Share of Search among coconut water worldwide moved from 64% to 68.4%, and its estimated monthly branded searches moved from 60.5K to 90.5K.

How did search popularity change for coconut water worldwide in August 2026?

  1. Harmless Harvest’s estimated Share of Search among coconut water worldwide has gained ground for 3 months in a row, from 14.6% to 16.8% in August 2026.

  2. Estimated monthly branded searches for Vita Coco worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Harmless Harvest’s and Vita Coco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harmless Harvest

1 branded search term

  • harmless harvest

Vita Coco

1 branded search term

  • vita coco

How the Brand Demand Index is measured

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