Brandwave

How popular isVita Coco in search?

In August 2026, there were an estimated 90.5K branded searches for Vita Coco worldwide which is up 49.6% over the last 11 months. Vita Coco holds 68.4% estimated Share of Search among coconut water worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vita Coco68.4%
  2. Harmless Harvest16.8%
  3. Goya13.7%
  4. Taste Nirvana0.76%
  5. Zico0.24%
  6. Coco Libre0.13%
Vita Coco website (opens in a new tab)

Follow Vita Coco and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which coconut water compete with Vita Coco?

Vita Coco against coconut water worldwide, by month

Share of Search by month for Vita Coco, Harmless Harvest, Goya. The figures are in the table below the chart.

View monthly share of search table
MonthVita CocoHarmless HarvestGoyaTaste NirvanaZicoCoco Libre
Oct 202564%15.7%19.2%0.76%0.22%0.18%
Nov 202568.3%13.7%16.7%0.81%0.24%0.24%
Dec 202568.2%13.6%16.7%0.99%0.24%0.29%
Jan 202674.3%12.2%12.2%0.88%0.26%0.14%
Feb 202676.3%10.3%12.5%0.61%0.18%0.15%
Mar 202674.5%12.3%12.3%0.68%0.18%0.14%
Apr 202672.5%14.6%11.9%0.66%0.21%0.11%
May 202672.5%14.6%11.9%0.66%0.21%0.11%
Jun 202672.5%14.6%11.9%0.66%0.21%0.09%
Jul 202668.4%16.8%13.7%0.76%0.24%0.16%
Aug 202668.4%16.8%13.7%0.76%0.24%0.13%
Sep 2026——————

  1. 1.Vita Coco

    68.4%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Harmless Harvest

    16.8%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Goya

    13.7%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Taste Nirvana

    0.76%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Zico

    0.24%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Coco Libre

    0.13%

    Held 6th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

Compare search popularity between Vita Coco and its closest rivals

Every comparison with Vita Coco

How has branded search demand for Vita Coco changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vita Coco worldwide rose from 60.5K to 90.5K.
  • Across the 11 months ending August 2026, Vita Coco’s estimated Share of Search among coconut water worldwide increased from 64% to 68.4%.
  • Across the 11 months ending August 2026, Vita Coco’s estimated Share of Search among coconut water worldwide peaked at 76.3% in February 2026 and was lowest at 64% in October 2025.

How did search popularity change for coconut water worldwide in August 2026?

  1. Harmless Harvest’s estimated Share of Search among coconut water worldwide has gained ground for 3 months in a row, from 14.6% to 16.8% in August 2026.

  2. Goya’s estimated Share of Search among coconut water worldwide has gained ground for 3 months in a row, from 11.9% to 13.7% in August 2026.

  3. Estimated monthly branded searches for Zico worldwide rose 52.4% over 11 measured months, from 210 to 320 in August 2026.

  4. Estimated monthly branded searches for Vita Coco worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026.

  5. Estimated monthly branded searches for Taste Nirvana worldwide rose 38.9% over 11 measured months, from 720 to 1K in August 2026.

How is Vita Coco measured?

Brandwave collects information about searches that people make online using Vita Coco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vita coco

Do you work for Vita Coco? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Vita Coco your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free