Vita Coco vs Zico:Which is more popular by branded search?
In August 2026, Vita Coco had more branded searches than Zico among coconut water worldwide. Vita Coco was estimated to have 90.5K branded searches compared to Zico’s 320, and held a 68.4% Share of Search versus Zico’s 0.24%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Vita Coco or Zico?
Compare the coconut water people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vita Coco, Zico. The figures are in the table below the chart.
View monthly share of search table
| Month | Vita Coco | Harmless Harvest | Goya | Taste Nirvana | Zico | Coco Libre |
|---|---|---|---|---|---|---|
| Oct 2025 | 64% | 15.7% | 19.2% | 0.76% | 0.22% | 0.18% |
| Nov 2025 | 68.3% | 13.7% | 16.7% | 0.81% | 0.24% | 0.24% |
| Dec 2025 | 68.2% | 13.6% | 16.7% | 0.99% | 0.24% | 0.29% |
| Jan 2026 | 74.3% | 12.2% | 12.2% | 0.88% | 0.26% | 0.14% |
| Feb 2026 | 76.3% | 10.3% | 12.5% | 0.61% | 0.18% | 0.15% |
| Mar 2026 | 74.5% | 12.3% | 12.3% | 0.68% | 0.18% | 0.14% |
| Apr 2026 | 72.5% | 14.6% | 11.9% | 0.66% | 0.21% | 0.11% |
| May 2026 | 72.5% | 14.6% | 11.9% | 0.66% | 0.21% | 0.11% |
| Jun 2026 | 72.5% | 14.6% | 11.9% | 0.66% | 0.21% | 0.09% |
| Jul 2026 | 68.4% | 16.8% | 13.7% | 0.76% | 0.24% | 0.16% |
| Aug 2026 | 68.4% | 16.8% | 13.7% | 0.76% | 0.24% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
How has the Vita Coco and Zico comparison changed over the last 12 months?
3 findings
- Vita Coco was ahead of Zico in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Vita Coco’s estimated Share of Search among coconut water worldwide moved from 64% to 68.4%, and its estimated monthly branded searches moved from 60.5K to 90.5K.
- Across the 11 months ending August 2026, Zico’s estimated Share of Search among coconut water worldwide moved from 0.22% to 0.24%, and its estimated monthly branded searches moved from 210 to 320.
How did search popularity change for coconut water worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Vita Coco’s and Zico’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.