How popular isHarmless Harvest in search?
In August 2026, there were an estimated 22.2K branded searches for Harmless Harvest worldwide which is up 50% over the last 11 months. Harmless Harvest holds 16.8% estimated Share of Search among coconut water worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Vita Coco68.4%
- Harmless Harvest16.8%
Goya13.7%
Taste Nirvana0.76%
Zico0.24%- Coco Libre0.13%
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Which coconut water compete with Harmless Harvest?
Share of Search by month for Vita Coco, Harmless Harvest, Goya. The figures are in the table below the chart.
View monthly share of search table
| Month | Vita Coco | Harmless Harvest | Goya | Taste Nirvana | Zico | Coco Libre |
|---|---|---|---|---|---|---|
| Oct 2025 | 64% | 15.7% | 19.2% | 0.76% | 0.22% | 0.18% |
| Nov 2025 | 68.3% | 13.7% | 16.7% | 0.81% | 0.24% | 0.24% |
| Dec 2025 | 68.2% | 13.6% | 16.7% | 0.99% | 0.24% | 0.29% |
| Jan 2026 | 74.3% | 12.2% | 12.2% | 0.88% | 0.26% | 0.14% |
| Feb 2026 | 76.3% | 10.3% | 12.5% | 0.61% | 0.18% | 0.15% |
| Mar 2026 | 74.5% | 12.3% | 12.3% | 0.68% | 0.18% | 0.14% |
| Apr 2026 | 72.5% | 14.6% | 11.9% | 0.66% | 0.21% | 0.11% |
| May 2026 | 72.5% | 14.6% | 11.9% | 0.66% | 0.21% | 0.11% |
| Jun 2026 | 72.5% | 14.6% | 11.9% | 0.66% | 0.21% | 0.09% |
| Jul 2026 | 68.4% | 16.8% | 13.7% | 0.76% | 0.24% | 0.16% |
| Aug 2026 | 68.4% | 16.8% | 13.7% | 0.76% | 0.24% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.4% | 90.5K | 0% | 0 points | |
| 2, held 2nd | 16.8% | 22.2K | 0% | 0 points | |
| 3, held 3rd | 13.7% | 18.1K | 0% | 0 points | |
| 4, held 4th | 0.76% | 1K | 0% | 0 points | |
| 5, held 5th | 0.24% | 320 | 0% | 0 points | |
| 6, held 6th | 0.13% | 170 | -19% | 0 points |
68.4%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
16.8%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Goya13.7%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.76%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Zico0.24%
Held 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.
0.13%
Held 6th. 170 estimated branded searches, -19% vs prior month. Share 0 points.
Compare search popularity between Harmless Harvest and its closest rivals
- Harmless Harvest vs Vita Coco: compare search popularity
- Harmless Harvest vs Goya: compare search popularity
- Harmless Harvest vs Taste Nirvana: compare search popularity
- Harmless Harvest vs Zico: compare search popularity
- Harmless Harvest vs Coco Libre: compare search popularity
- Compare Harmless Harvest with any brand
How has branded search demand for Harmless Harvest changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Harmless Harvest worldwide rose from 14.8K to 22.2K.
- Across the 11 months ending August 2026, Harmless Harvest’s estimated Share of Search among coconut water worldwide increased from 15.7% to 16.8%.
- Across the 11 months ending August 2026, Harmless Harvest’s estimated Share of Search among coconut water worldwide peaked at 16.8% in August 2026 and was lowest at 10.3% in February 2026.
- Across the 11 months ending August 2026, Harmless Harvest rose from 3rd to 2nd among coconut water worldwide.
How did search popularity change for coconut water worldwide in August 2026?
5 changes
Harmless Harvest’s estimated Share of Search among coconut water worldwide has gained ground for 3 months in a row, from 14.6% to 16.8% in August 2026.
Goya’s estimated Share of Search among coconut water worldwide has gained ground for 3 months in a row, from 11.9% to 13.7% in August 2026.
Estimated monthly branded searches for Zico worldwide rose 52.4% over 11 measured months, from 210 to 320 in August 2026.
Estimated monthly branded searches for Vita Coco worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026.
Estimated monthly branded searches for Taste Nirvana worldwide rose 38.9% over 11 measured months, from 720 to 1K in August 2026.
How is Harmless Harvest measured?
Brandwave collects information about searches that people make online using Harmless Harvest’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- harmless harvest
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Is Harmless Harvest your brand?
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