Harmless Harvest vs Zico:Which is searched more?
In August 2026, Harmless Harvest had more branded searches than Zico among coconut water worldwide. Harmless Harvest was estimated to have 22.2K branded searches compared to Zico’s 320, and held a 16.8% Share of Search versus Zico’s 0.24%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Harmless Harvest or Zico?
Compare the coconut water people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harmless Harvest, Zico. The figures are in the table below the chart.
View monthly share of search table
| Month | Harmless Harvest | Zico |
|---|---|---|
| Oct 2025 | 15.7% | 0.22% |
| Nov 2025 | 13.7% | 0.24% |
| Dec 2025 | 13.6% | 0.24% |
| Jan 2026 | 12.2% | 0.26% |
| Feb 2026 | 10.3% | 0.18% |
| Mar 2026 | 12.3% | 0.18% |
| Apr 2026 | 14.6% | 0.21% |
| May 2026 | 14.6% | 0.21% |
| Jun 2026 | 14.6% | 0.21% |
| Jul 2026 | 16.8% | 0.24% |
| Aug 2026 | 16.8% | 0.24% |
| Sep 2026 | — | — |
How has the Harmless Harvest and Zico comparison changed over the last 12 months?
3 findings
- Harmless Harvest was ahead of Zico in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harmless Harvest’s estimated Share of Search among coconut water worldwide moved from 15.7% to 16.8%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
- Across the 11 months ending August 2026, Zico’s estimated Share of Search among coconut water worldwide moved from 0.22% to 0.24%, and its estimated monthly branded searches moved from 210 to 320.
How did search popularity change for coconut water worldwide in August 2026?
2 changes
Harmless Harvest’s estimated Share of Search among coconut water worldwide has gained ground for 3 months in a row, from 14.6% to 16.8% in August 2026.
Estimated monthly branded searches for Zico worldwide rose 52.4% over 11 measured months, from 210 to 320 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Harmless Harvest’s and Zico’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harmless Harvest
1 branded search term
- harmless harvest
Zico
1 branded search term
- zico coconut
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.