Coco Libre vs Harmless Harvest:Which is more popular by branded search?
In August 2026, Harmless Harvest had more branded searches than Coco Libre among coconut water worldwide. Harmless Harvest was estimated to have 22.2K branded searches compared to Coco Libre’s 170, and held a 16.8% Share of Search versus Coco Libre’s 0.13%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Coco Libre or Harmless Harvest?
Compare the coconut water people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harmless Harvest, Coco Libre. The figures are in the table below the chart.
View monthly share of search table
| Month | Vita Coco | Harmless Harvest | Goya | Taste Nirvana | Zico | Coco Libre |
|---|---|---|---|---|---|---|
| Oct 2025 | 64% | 15.7% | 19.2% | 0.76% | 0.22% | 0.18% |
| Nov 2025 | 68.3% | 13.7% | 16.7% | 0.81% | 0.24% | 0.24% |
| Dec 2025 | 68.2% | 13.6% | 16.7% | 0.99% | 0.24% | 0.29% |
| Jan 2026 | 74.3% | 12.2% | 12.2% | 0.88% | 0.26% | 0.14% |
| Feb 2026 | 76.3% | 10.3% | 12.5% | 0.61% | 0.18% | 0.15% |
| Mar 2026 | 74.5% | 12.3% | 12.3% | 0.68% | 0.18% | 0.14% |
| Apr 2026 | 72.5% | 14.6% | 11.9% | 0.66% | 0.21% | 0.11% |
| May 2026 | 72.5% | 14.6% | 11.9% | 0.66% | 0.21% | 0.11% |
| Jun 2026 | 72.5% | 14.6% | 11.9% | 0.66% | 0.21% | 0.09% |
| Jul 2026 | 68.4% | 16.8% | 13.7% | 0.76% | 0.24% | 0.16% |
| Aug 2026 | 68.4% | 16.8% | 13.7% | 0.76% | 0.24% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
How has the Coco Libre and Harmless Harvest comparison changed over the last 12 months?
3 findings
- Harmless Harvest was ahead of Coco Libre in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coco Libre’s estimated Share of Search among coconut water worldwide moved from 0.18% to 0.13%, and its estimated monthly branded searches held steady at 170.
- Across the 11 months ending August 2026, Harmless Harvest’s estimated Share of Search among coconut water worldwide moved from 15.7% to 16.8%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
How did search popularity change for coconut water worldwide in August 2026?
1 change

Harmless Harvest’s estimated Share of Search among coconut water worldwide has gained ground for 3 months in a row, from 14.6% to 16.8% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Coco Libre’s and Harmless Harvest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coco Libre
1 branded search term
- coco libre
Harmless Harvest
1 branded search term
- harmless harvest

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.