Goya vs Zico:Which is searched more?
In August 2026, Goya had more branded searches than Zico among coconut water worldwide. Goya was estimated to have 18.1K branded searches compared to Zico’s 320, and held a 13.7% Share of Search versus Zico’s 0.24%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Goya or Zico?
Compare the coconut water people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Goya, Zico. The figures are in the table below the chart.
View monthly share of search table
| Month | Goya | Zico |
|---|---|---|
| Oct 2025 | 19.2% | 0.22% |
| Nov 2025 | 16.7% | 0.24% |
| Dec 2025 | 16.7% | 0.24% |
| Jan 2026 | 12.2% | 0.26% |
| Feb 2026 | 12.5% | 0.18% |
| Mar 2026 | 12.3% | 0.18% |
| Apr 2026 | 11.9% | 0.21% |
| May 2026 | 11.9% | 0.21% |
| Jun 2026 | 11.9% | 0.21% |
| Jul 2026 | 13.7% | 0.24% |
| Aug 2026 | 13.7% | 0.24% |
| Sep 2026 | — | — |
How has the Goya and Zico comparison changed over the last 12 months?
3 findings
- Goya was ahead of Zico in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Goya’s estimated Share of Search among coconut water worldwide moved from 19.2% to 13.7%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 11 months ending August 2026, Zico’s estimated Share of Search among coconut water worldwide moved from 0.22% to 0.24%, and its estimated monthly branded searches moved from 210 to 320.
How did search popularity change for coconut water worldwide in August 2026?
2 changes
Goya’s estimated Share of Search among coconut water worldwide has gained ground for 3 months in a row, from 11.9% to 13.7% in August 2026.
Estimated monthly branded searches for Zico worldwide rose 52.4% over 11 measured months, from 210 to 320 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Goya’s and Zico’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.