Brandwave

How popular isGoya?

In September 2026, people searched for Goya by name about 20,000 times worldwide, about the same as the previous year. These searches made up 6.7% of all global canned beans brand searches, placing Goya fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about canned beans brands, Goya appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Goya is the fifth most searched of 8 competitors and the most recommended in AI answers.

  1. HeinzShare of searches 61.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Bush's BestShare of searches 12.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. BatchelorsShare of searches 6.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BranstonShare of searches 6.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. GoyaShare of searches 6.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top canned beans brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Goya appeared in all five answers. Goya is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Goya1st
  2. Bush's Best2nd
  3. Eden Foods3rd
  4. S&W4th
  5. Heinz–
  6. Batchelors–
  7. Branston–
  8. Princes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bush's Best5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Goya5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eden Foods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • S&W2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Heinz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Batchelors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Branston0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Princes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about canned beans brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which canned beans brands compete with Goya?

Goya against canned beans brands worldwide, by month

Share of searches by month for Heinz, Bush's Best, Batchelors, Branston, Goya, Eden Foods. The figures are in the table below the chart.

View monthly share of searches table
MonthHeinzBush's BestBatchelorsBranstonGoyaEden FoodsPrincesS&W
Oct 202567.3%9.1%6.1%6.1%6.1%5%0.24%0.11%
Nov 202563.9%8.6%7%8.6%5.7%5.8%0.28%0.1%
Dec 202559.1%9.8%6.5%9.7%6.5%8%0.34%0.11%
Jan 202661.8%10.2%8.3%5.5%6.8%6.9%0.3%0.15%
Feb 202658%11.7%7.8%7.8%7.8%6.6%0.33%0.14%
Mar 202658.2%14.3%7.8%6.4%6.4%6.6%0.26%0.09%
Apr 202657.8%17.4%6.3%6.3%6.3%5.4%0.29%0.09%
May 202653.3%23.9%5.8%5.8%5.8%5%0.23%0.08%
Jun 202656.2%20.7%6.2%5%6.2%5.4%0.24%0.09%
Jul 202652.7%19.4%8.7%5.8%7.1%6.1%0.28%0.1%
Aug 202659.7%14.7%6.6%6.6%6.6%5.5%0.31%0.09%
Sep 202661.4%12.4%6.7%6.7%6.7%5.7%0.29%0.12%

  1. 1.Heinz

    61.4%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.Bush's Best

    12.4%

    Held 2nd. 33.2K estimated branded searches, -18.1% vs prior month. Share -2.3 points.

  3. 3.Batchelors

    6.7%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Branston

    6.7%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Goya

    6.7%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Eden Foods

    5.7%

    Held 6th. 15.2K estimated branded searches, -0.59% vs prior month. Share +0.1 points.

  7. 7.Princes

    0.29%

    Held 7th. 780 estimated branded searches, -10.3% vs prior month. Share 0 points.

  8. 8.S&W

    0.12%

    Held 8th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare popularity between Goya and its closest rivals

Every comparison with Goya

21 comparisons

How has branded search demand for Goya changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Goya worldwide held steady, from 19.4K to 20K.
  • Across the 12 months ending September 2026, Goya’s share of searches among canned beans brands worldwide increased from 6.1% to 6.7%.
  • Across the 12 months ending September 2026, Goya’s share of searches among canned beans brands worldwide peaked at 7.8% in February 2026 and was lowest at 5.7% in November 2025.

How did search popularity change for canned beans brands worldwide in September 2026?

3 changes

  1. In September 2026, Heinz gained share of searches among canned beans brands worldwide, from 59.7% to 61.4%.

  2. In September 2026, Bush's Best lost share of searches among canned beans brands worldwide, from 14.7% to 12.4%.

  3. Branston’s share of searches among canned beans brands worldwide has gained ground for 3 months in a row, from 5% to 6.7% in September 2026.

How are Goya’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Goya’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • goya foods
  • goya lentils

Do you work for Goya? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Goya compete?

Goya is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tomato sauce brands5th of 63.8%Show ranking
Canned beans brands5th of 86.7%Shown above
Coconut water2nd of 616.3%Show ranking
Lentil brands5th of 52.1%Show ranking
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Is Goya your brand?

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