How popular isGoya in search?
In September 2026, there were an estimated 18.1K branded searches for Goya worldwide which held steady over the last 12 months. Goya holds 3.8% estimated Share of Search among tomato sauce brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Barilla42.7%
Rao's23.4%
Del Monte23.4%
Hunt's5.8%
Goya3.8%
Masterfoods0.93%
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Which tomato sauce brands compete with Goya?
Share of Search by month for Barilla, Rao's, Del Monte, Hunt's, Goya. The figures are in the table below the chart.
View monthly share of search table
| Month | Barilla | Rao's | Del Monte | Hunt's | Goya | Masterfoods |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 28.7% | 19.2% | 4.7% | 3.8% | 0.93% |
| Nov 2025 | 36.5% | 29.9% | 24.4% | 4.9% | 3.3% | 0.97% |
| Dec 2025 | 32.1% | 26.2% | 32.1% | 5.3% | 3.5% | 0.86% |
| Jan 2026 | 36.2% | 29.7% | 24.1% | 4.9% | 4% | 1.2% |
| Feb 2026 | 40.2% | 26.9% | 22% | 5.4% | 4.4% | 1.1% |
| Mar 2026 | 38.3% | 25.6% | 25.5% | 5.1% | 4.2% | 1.3% |
| Apr 2026 | 37.9% | 25.4% | 25.3% | 6.2% | 4.2% | 1% |
| May 2026 | 28.9% | 19.3% | 43% | 4.7% | 3.2% | 0.94% |
| Jun 2026 | 35.5% | 29% | 23.8% | 5.8% | 4.8% | 1.2% |
| Jul 2026 | 40.2% | 26.9% | 22% | 5.4% | 4.4% | 1.1% |
| Aug 2026 | 35.9% | 29.4% | 23.9% | 5.9% | 3.9% | 0.96% |
| Sep 2026 | 42.7% | 23.4% | 23.4% | 5.8% | 3.8% | 0.93% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.7% | 201K | +21.8% | +6.8 points | |
| 2, held 2nd | 23.4% | 110K | -18.5% | -6 points | |
| 3, held 3rd | 23.4% | 110K | 0% | -0.6 points | |
| 4, held 4th | 5.8% | 27.1K | 0% | -0.1 points | |
| 5, held 5th | 3.8% | 18.1K | 0% | -0.1 points | |
| 6, held 6th | 0.93% | 4.4K | 0% | 0 points |
1.
Barilla42.7%
Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +6.8 points.
2.
Rao's23.4%
Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -6 points.
23.4%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.6 points.
4.
Hunt's5.8%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Goya3.8%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.93%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Goya and its closest rivals
How has branded search demand for Goya changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Goya worldwide held steady at 18.1K.
- Across the 12 months ending September 2026, Goya’s estimated Share of Search among tomato sauce brands worldwide peaked at 4.8% in June 2026 and was lowest at 3.2% in May 2026.
How did search popularity change for tomato sauce brands worldwide in September 2026?
5 changes
In September 2026, Barilla gained estimated Share of Search among tomato sauce brands worldwide, from 35.9% to 42.7%.
In September 2026, Rao's lost estimated Share of Search among tomato sauce brands worldwide, from 29.4% to 23.4%.
In September 2026, Del Monte lost estimated Share of Search among tomato sauce brands worldwide, from 23.9% to 23.4%.
Goya’s estimated Share of Search among tomato sauce brands worldwide has lost ground for 3 months in a row, from 4.8% to 3.8% in September 2026.
Estimated monthly branded searches for Hunt's worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
Where does Goya compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tomato sauce brands | 5th of 6 | 3.8% | Shown above |
| Coconut water | 2nd of 6 | 16.3% | Show ranking |
| Windsurfing sail brands | 2nd of 6 | 20.6% | Show ranking |
How is Goya measured?
Brandwave collects information about searches that people make online using Goya’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- goya foods
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Is Goya your brand?
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