Brandwave

How popular isRao's in search?

In September 2026, there were an estimated 110K branded searches for Rao's worldwide which is down 18.4% over the last 12 months. Rao's holds 23.4% estimated Share of Search among tomato sauce brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Barilla42.7%
  2. Rao's23.4%
  3. Del Monte23.4%
  4. Hunt's5.8%
  5. Goya3.8%
  6. Masterfoods0.93%
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Which tomato sauce brands compete with Rao's?

Rao's against tomato sauce brands worldwide, by month

Share of Search by month for Barilla, Rao's, Del Monte, Hunt's, Goya. The figures are in the table below the chart.

View monthly share of search table
MonthBarillaRao'sDel MonteHunt'sGoyaMasterfoods
Oct 202542.6%28.7%19.2%4.7%3.8%0.93%
Nov 202536.5%29.9%24.4%4.9%3.3%0.97%
Dec 202532.1%26.2%32.1%5.3%3.5%0.86%
Jan 202636.2%29.7%24.1%4.9%4%1.2%
Feb 202640.2%26.9%22%5.4%4.4%1.1%
Mar 202638.3%25.6%25.5%5.1%4.2%1.3%
Apr 202637.9%25.4%25.3%6.2%4.2%1%
May 202628.9%19.3%43%4.7%3.2%0.94%
Jun 202635.5%29%23.8%5.8%4.8%1.2%
Jul 202640.2%26.9%22%5.4%4.4%1.1%
Aug 202635.9%29.4%23.9%5.9%3.9%0.96%
Sep 202642.7%23.4%23.4%5.8%3.8%0.93%

  1. 1.Barilla

    42.7%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +6.8 points.

  2. 2.Rao's

    23.4%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -6 points.

  3. 3.Del Monte

    23.4%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Hunt's

    5.8%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Goya

    3.8%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Masterfoods

    0.93%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Rao's and its closest rivals

Every comparison with Rao's

How has branded search demand for Rao's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Rao's worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Rao's’ estimated Share of Search among tomato sauce brands worldwide decreased from 28.7% to 23.4%.
  • Across the 12 months ending September 2026, Rao's’ estimated Share of Search among tomato sauce brands worldwide peaked at 29.9% in November 2025 and was lowest at 19.3% in May 2026.

How did search popularity change for tomato sauce brands worldwide in September 2026?

  1. In September 2026, Barilla gained estimated Share of Search among tomato sauce brands worldwide, from 35.9% to 42.7%.

  2. In September 2026, Rao's lost estimated Share of Search among tomato sauce brands worldwide, from 29.4% to 23.4%.

  3. In September 2026, Del Monte lost estimated Share of Search among tomato sauce brands worldwide, from 23.9% to 23.4%.

  4. Goya’s estimated Share of Search among tomato sauce brands worldwide has lost ground for 3 months in a row, from 4.8% to 3.8% in September 2026.

  5. Estimated monthly branded searches for Hunt's worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

Where does Rao's compete?

Rao's is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bolognese sauce brands3rd of 56.7%Show ranking
Pasta sauce brands3rd of 57.1%Show ranking
Tomato sauce brands2nd of 623.4%Shown above
Marinara sauce brands2nd of 335.3%Show ranking

How is Rao's measured?

Brandwave collects information about searches that people make online using Rao's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • rao s
  • raos

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How the Brand Demand Index is measured

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