Marinara sauce brands:Which are searched most?
In September 2026, Barilla was the most searched among marinara sauce brands worldwide, with an estimated 201K branded searches and 64.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the marinara sauce brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Barilla, Rao's. The figures are in the table below the chart.
View monthly share of search table
| Month | Barilla | Rao's | Bertolli |
|---|---|---|---|
| Oct 2025 | 59.6% | 40.1% | 0.3% |
| Nov 2025 | 54.8% | 44.9% | 0.33% |
| Dec 2025 | 54.8% | 44.8% | 0.36% |
| Jan 2026 | 54.8% | 44.9% | 0.33% |
| Feb 2026 | 59.7% | 40% | 0.32% |
| Mar 2026 | 59.7% | 40% | 0.32% |
| Apr 2026 | 59.8% | 40% | 0.26% |
| May 2026 | 59.8% | 40% | 0.26% |
| Jun 2026 | 54.9% | 44.8% | 0.29% |
| Jul 2026 | 59.7% | 39.9% | 0.32% |
| Aug 2026 | 54.7% | 44.9% | 0.43% |
| Sep 2026 | 64.3% | 35.3% | 0.32% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.3% | 201K | +21.8% | +9.7 points | |
| 2, held 2nd | 35.3% | 110K | -18.5% | -9.5 points | |
| 3, held 3rd | 0.32% | 1K | -23.1% | -0.1 points |
Compare search popularity between leading brands
Which brand is most popular in search among marinara sauce brands worldwide?
3 brands
In September 2026, Barilla was the most searched among marinara sauce brands worldwide, with an estimated 201K branded searches and 64.3% estimated Share of Search within this set. Rao's is in 2nd place, 29 percentage points behind at 35.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Barilla | 59.6% → 64.3% | 64.3%Sep 2026 | 54.7%Aug 2026 | 1st |
 Rao's | 40.1% → 35.3% | 44.9%Jan 2026 | 35.3%Sep 2026 | 2nd |
 Bertolli | 0.3% → 0.32% | 0.43%Aug 2026 | 0.26%Apr 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Barilla’s estimated Share of Search among marinara sauce brands worldwide increased from 59.6% to 64.3%.
- Across the 12 months ending September 2026, Rao's’ estimated Share of Search among marinara sauce brands worldwide decreased from 40.1% to 35.3%.
- Across the 12 months ending September 2026, Barilla’s estimated Share of Search among marinara sauce brands worldwide peaked at 64.3% in September 2026 and was lowest at 54.7% in August 2026.
- Across the 12 months ending September 2026, Rao's’ estimated Share of Search among marinara sauce brands worldwide peaked at 44.9% in January 2026 and was lowest at 35.3% in September 2026.
- Across the 12 months ending September 2026, Bertolli held steady: its estimated Share of Search among marinara sauce brands worldwide moved less than 0.5 percentage points.
How did search popularity change for marinara sauce brands worldwide in September 2026?
2 changes
In September 2026, Barilla gained estimated Share of Search among marinara sauce brands worldwide, from 54.7% to 64.3%.
In September 2026, Rao's lost estimated Share of Search among marinara sauce brands worldwide, from 44.9% to 35.3%.
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