Brandwave

How popular isRao's in search?

In September 2026, there were an estimated 110K branded searches for Rao's worldwide which is down 18.4% over the last 12 months. Rao's holds 35.3% estimated Share of Search among marinara sauce brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Barilla64.3%
  2. Rao's35.3%
  3. Bertolli0.32%
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Which marinara sauce brands compete with Rao's?

Rao's against marinara sauce brands worldwide, by month

Share of Search by month for Barilla, Rao's. The figures are in the table below the chart.

View monthly share of search table
MonthBarillaRao'sBertolli
Oct 202559.6%40.1%0.3%
Nov 202554.8%44.9%0.33%
Dec 202554.8%44.8%0.36%
Jan 202654.8%44.9%0.33%
Feb 202659.7%40%0.32%
Mar 202659.7%40%0.32%
Apr 202659.8%40%0.26%
May 202659.8%40%0.26%
Jun 202654.9%44.8%0.29%
Jul 202659.7%39.9%0.32%
Aug 202654.7%44.9%0.43%
Sep 202664.3%35.3%0.32%

  1. 1.Barilla

    64.3%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +9.7 points.

  2. 2.Rao's

    35.3%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -9.5 points.

  3. 3.Bertolli

    0.32%

    Held 3rd. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

Compare search popularity between Rao's and its closest rivals

Every comparison with Rao's

How has branded search demand for Rao's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Rao's worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Rao's’ estimated Share of Search among marinara sauce brands worldwide decreased from 40.1% to 35.3%.
  • Across the 12 months ending September 2026, Rao's’ estimated Share of Search among marinara sauce brands worldwide peaked at 44.9% in January 2026 and was lowest at 35.3% in September 2026.

How did search popularity change for marinara sauce brands worldwide in September 2026?

  1. In September 2026, Barilla gained estimated Share of Search among marinara sauce brands worldwide, from 54.7% to 64.3%.

  2. In September 2026, Rao's lost estimated Share of Search among marinara sauce brands worldwide, from 44.9% to 35.3%.

Where does Rao's compete?

Rao's is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bolognese sauce brands3rd of 56.7%Show ranking
Pasta sauce brands3rd of 57.1%Show ranking
Tomato sauce brands2nd of 623.4%Show ranking
Marinara sauce brands2nd of 335.3%Shown above

How is Rao's measured?

Brandwave collects information about searches that people make online using Rao's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • rao s
  • raos

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How the Brand Demand Index is measured

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