How popular isRao's in search?
In September 2026, there were an estimated 110K branded searches for Rao's worldwide which is down 18.4% over the last 12 months. Rao's holds 6.7% estimated Share of Search among bolognese sauce brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bolognese sauce brands compete with Rao's?
Share of Search by month for Leggo's, Barilla, Rao's, Knorr. The figures are in the table below the chart.
View monthly share of search table
| Month | Leggo's | Barilla | Rao's | Knorr | Dolmio |
|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 10.1% | 6.8% | 6.8% | 0.61% |
| Nov 2025 | 58.6% | 7.9% | 6.5% | 26.4% | 0.48% |
| Dec 2025 | 75.9% | 8.4% | 6.9% | 8.4% | 0.5% |
| Jan 2026 | 73.2% | 9.9% | 8.1% | 8.1% | 0.73% |
| Feb 2026 | 75.5% | 10.2% | 6.8% | 6.8% | 0.61% |
| Mar 2026 | 78.1% | 8.6% | 5.7% | 7% | 0.52% |
| Apr 2026 | 75.5% | 10.2% | 6.8% | 6.8% | 0.61% |
| May 2026 | 75.5% | 10.2% | 6.8% | 6.8% | 0.61% |
| Jun 2026 | 77% | 8.5% | 7% | 6.9% | 0.62% |
| Jul 2026 | 75.5% | 10.2% | 6.8% | 6.8% | 0.61% |
| Aug 2026 | 74.3% | 10% | 8.2% | 6.7% | 0.74% |
| Sep 2026 | 73.8% | 12.2% | 6.7% | 6.7% | 0.73% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.8% | 1.2M | 0% | -0.5 points | |
| 2, held 2nd | 12.2% | 201K | +21.8% | +2.1 points | |
| 3, held 3rd | 6.7% | 110K | -18.5% | -1.6 points | |
| 4, held 4th | 6.7% | 110K | 0% | 0 points | |
| 5, held 5th | 0.73% | 12.1K | 0% | 0 points |
1.
Leggo's73.8%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.5 points.
2.
Barilla12.2%
Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +2.1 points.
3.
Rao's6.7%
Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -1.6 points.
4.
Knorr6.7%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Dolmio0.73%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Rao's and its closest rivals
How has branded search demand for Rao's changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rao's worldwide fell from 135K to 110K.
- Across the 12 months ending September 2026, Rao's’ estimated Share of Search among bolognese sauce brands worldwide peaked at 8.2% in August 2026 and was lowest at 5.7% in March 2026.
How did search popularity change for bolognese sauce brands worldwide in September 2026?
4 changes
In September 2026, Barilla gained estimated Share of Search among bolognese sauce brands worldwide, from 10% to 12.2%.
In September 2026, Rao's lost estimated Share of Search among bolognese sauce brands worldwide, from 8.2% to 6.7%.
Leggo's’ estimated Share of Search among bolognese sauce brands worldwide has lost ground for 3 months in a row, from 77% to 73.8% in September 2026.
Estimated monthly branded searches for Knorr worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Where does Rao's compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bolognese sauce brands | 3rd of 5 | 6.7% | Shown above |
| Pasta sauce brands | 3rd of 5 | 7.1% | Show ranking |
| Tomato sauce brands | 2nd of 6 | 23.4% | Show ranking |
| Marinara sauce brands | 2nd of 3 | 35.3% | Show ranking |
How is Rao's measured?
Brandwave collects information about searches that people make online using Rao's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- rao s
- raos
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Is Rao's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.