Brandwave

Pasta sauce brands:Which brands are most popular in search?

In August 2026, Leggo's was the most searched among pasta sauce brands worldwide, with an estimated 1.2M branded searches and 78.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Leggo's78.7%
  2. Barilla10.6%
  3. Rao's8.7%
  4. Five Brothers1.2%
  5. Dolmio0.78%

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Share of SearchLeaderboard

Compare the pasta sauce brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pasta sauce brands worldwide, by month

Share of Search by month for Leggo's, Barilla, Rao's. The figures are in the table below the chart.

View monthly share of search table
MonthLeggo'sBarillaRao'sFive BrothersDolmio
Oct 202580.5%10.8%7.2%0.79%0.65%
Nov 202579%10.7%8.7%0.96%0.64%
Dec 202582%9.1%7.4%0.99%0.54%
Jan 202678.7%10.6%8.7%1.2%0.78%
Feb 202680.4%10.9%7.3%0.8%0.65%
Mar 202683.3%9.2%6.1%0.82%0.55%
Apr 202680.3%10.9%7.2%0.97%0.65%
May 202679.9%10.8%7.2%1.5%0.65%
Jun 202681.7%9%7.4%1.2%0.66%
Jul 202680.1%10.8%7.2%1.2%0.65%
Aug 202678.7%10.6%8.7%1.2%0.78%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Leggo's

    78.7%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Barilla

    10.6%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Rao's

    8.7%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.5 points.

  4. 4.Five Brothers

    1.2%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Dolmio

    0.78%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among pasta sauce brands worldwide?

In August 2026, Leggo's was the most searched among pasta sauce brands worldwide, with an estimated 1.2M branded searches and 78.7% estimated Share of Search within this set. Barilla is in 2nd place, 68.1 percentage points behind at 10.6% Share of Search.

Global pasta sauce brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Leggo's80.5% → 78.7%83.3%Mar 202678.7%Jan 20261st
Barilla10.8% → 10.6%10.9%Feb 20269%Jun 20262nd
Rao's7.2% → 8.7%8.7%Nov 20256.1%Mar 20263rd
Five Brothers0.79% → 1.2%1.5%May 20260.79%Oct 20254th
Dolmio0.65% → 0.78%0.78%Jan 20260.54%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Leggo's’ estimated Share of Search among pasta sauce brands worldwide decreased from 80.5% to 78.7%.
  • Across the 11 months ending August 2026, Rao's’ estimated Share of Search among pasta sauce brands worldwide increased from 7.2% to 8.7%.
  • Across the 11 months ending August 2026, Leggo's’ estimated Share of Search among pasta sauce brands worldwide peaked at 83.3% in March 2026 and was lowest at 78.7% in January 2026.
  • Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta sauce brands worldwide peaked at 10.9% in February 2026 and was lowest at 9% in June 2026.
  • Across the 11 months ending August 2026, Rao's’ estimated Share of Search among pasta sauce brands worldwide peaked at 8.7% in November 2025 and was lowest at 6.1% in March 2026.
  • Across the 11 months ending August 2026, Barilla, Five Brothers and Dolmio held steady: their estimated Share of Search among pasta sauce brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for pasta sauce brands worldwide in August 2026?

  1. In August 2026, Rao's gained estimated Share of Search among pasta sauce brands worldwide, from 7.2% to 8.7%.

  2. In August 2026, Leggo's lost estimated Share of Search among pasta sauce brands worldwide, from 80.1% to 78.7%.

  3. Estimated monthly branded searches for Five Brothers worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Barilla worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

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