Bertolli vs Rao's:Which is searched more?
In September 2026, Rao's had more branded searches than Bertolli among marinara sauce brands worldwide. Rao's was estimated to have 110K branded searches compared to Bertolli’s 1.3K, and held a 35.3% Share of Search versus Bertolli’s 0.42%. These are worldwide searches for English-language branded terms.
Follow Bertolli vs Rao's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bertolli or Rao's?
Compare the marinara sauce brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rao's, Bertolli. The figures are in the table below the chart.
View monthly share of search table
| Month | Barilla | Rao's | Bertolli |
|---|---|---|---|
| Oct 2025 | 59.5% | 40% | 0.47% |
| Nov 2025 | 54.6% | 44.8% | 0.63% |
| Dec 2025 | 54.6% | 44.6% | 0.77% |
| Jan 2026 | 54.7% | 44.8% | 0.53% |
| Feb 2026 | 59.6% | 39.9% | 0.58% |
| Mar 2026 | 59.6% | 39.9% | 0.58% |
| Apr 2026 | 59.6% | 39.9% | 0.58% |
| May 2026 | 59.6% | 39.9% | 0.47% |
| Jun 2026 | 54.8% | 44.8% | 0.41% |
| Jul 2026 | 59.6% | 39.9% | 0.47% |
| Aug 2026 | 54.7% | 44.9% | 0.43% |
| Sep 2026 | 64.3% | 35.3% | 0.42% |
How has the Bertolli and Rao's comparison changed over the last 12 months?
3 findings
- Rao's was ahead of Bertolli in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bertolli’s estimated Share of Search among marinara sauce brands worldwide moved from 0.47% to 0.42%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 12 months ending September 2026, Rao's’ estimated Share of Search among marinara sauce brands worldwide moved from 40% to 35.3%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for marinara sauce brands worldwide in September 2026?
2 changes
In September 2026, Rao's lost estimated Share of Search among marinara sauce brands worldwide, from 44.9% to 35.3%.
Estimated monthly branded searches for Bertolli worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Other head-to-heads among marinara sauce brands
How each brand is measured
Brandwave collects information about searches that people make online using Bertolli’s and Rao's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.