How popular isBertolli in search?
In September 2026, there were an estimated 1.3K branded searches for Bertolli worldwide which is down 18.8% over the last 12 months. Bertolli holds 0.42% estimated Share of Search among marinara sauce brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which marinara sauce brands compete with Bertolli?
Share of Search by month for Barilla, Rao's, Bertolli. The figures are in the table below the chart.
View monthly share of search table
| Month | Barilla | Rao's | Bertolli |
|---|---|---|---|
| Oct 2025 | 59.5% | 40% | 0.47% |
| Nov 2025 | 54.6% | 44.8% | 0.63% |
| Dec 2025 | 54.6% | 44.6% | 0.77% |
| Jan 2026 | 54.7% | 44.8% | 0.53% |
| Feb 2026 | 59.6% | 39.9% | 0.58% |
| Mar 2026 | 59.6% | 39.9% | 0.58% |
| Apr 2026 | 59.6% | 39.9% | 0.58% |
| May 2026 | 59.6% | 39.9% | 0.47% |
| Jun 2026 | 54.8% | 44.8% | 0.41% |
| Jul 2026 | 59.6% | 39.9% | 0.47% |
| Aug 2026 | 54.7% | 44.9% | 0.43% |
| Sep 2026 | 64.3% | 35.3% | 0.42% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.3% | 201K | +21.8% | +9.6 points | |
| 2, held 2nd | 35.3% | 110K | -18.5% | -9.6 points | |
| 3, held 3rd | 0.42% | 1.3K | 0% | 0 points |
Compare search popularity between Bertolli and its closest rivals
How has branded search demand for Bertolli changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bertolli worldwide fell from 1.6K to 1.3K.
- Across the 12 months ending September 2026, Bertolli’s estimated Share of Search among marinara sauce brands worldwide held steady, from 0.47% to 0.42%.
How did search popularity change for marinara sauce brands worldwide in September 2026?
3 changes
In September 2026, Barilla gained estimated Share of Search among marinara sauce brands worldwide, from 54.7% to 64.3%.
In September 2026, Rao's lost estimated Share of Search among marinara sauce brands worldwide, from 44.9% to 35.3%.
Estimated monthly branded searches for Bertolli worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Where does Bertolli compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Spaghetti sauce brands | 5th of 5 | 0.36% | Show ranking |
| Marinara sauce brands | 3rd of 3 | 0.42% | Shown above |
| Cooking oil brands | 3rd of 3 | 2.8% | Show ranking |
| Olive oil brands | 5th of 5 | 4.5% | Show ranking |
How is Bertolli measured?
Brandwave collects information about searches that people make online using Bertolli’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bertolli oil
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Is Bertolli your brand?
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