Bertolli vs Filippo Berio:Which is searched more?
In August 2026, Filippo Berio had more branded searches than Bertolli among olive oil brands worldwide. Filippo Berio was estimated to have 12.1K branded searches compared to Bertolli’s 1.3K, and held a 42% Share of Search versus Bertolli’s 4.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bertolli or Filippo Berio?
Compare the olive oil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Filippo Berio, Bertolli. The figures are in the table below the chart.
View monthly share of search table
| Month | Filippo Berio | Bertolli |
|---|---|---|
| Oct 2025 | 42.3% | 5.6% |
| Nov 2025 | 41.9% | 6.6% |
| Dec 2025 | 41.9% | 5.4% |
| Jan 2026 | 44.2% | 4.8% |
| Feb 2026 | 42.3% | 5.6% |
| Mar 2026 | 40.2% | 5.3% |
| Apr 2026 | 50.1% | 4.4% |
| May 2026 | 40.6% | 4.4% |
| Jun 2026 | 43.2% | 3.6% |
| Jul 2026 | 42.8% | 4.6% |
| Aug 2026 | 42% | 4.5% |
| Sep 2026 | — | — |
How has the Bertolli and Filippo Berio comparison changed over the last 12 months?
3 findings
- Filippo Berio was ahead of Bertolli in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bertolli’s estimated Share of Search among olive oil brands worldwide moved from 5.6% to 4.5%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 11 months ending August 2026, Filippo Berio’s estimated Share of Search among olive oil brands worldwide moved from 42.3% to 42%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for olive oil brands worldwide in August 2026?
2 changes
In August 2026, Filippo Berio lost estimated Share of Search among olive oil brands worldwide, from 42.8% to 42%.
Estimated monthly branded searches for Bertolli worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bertolli’s and Filippo Berio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bertolli
1 branded search term
- bertolli oil
Filippo Berio
1 branded search term
- filippo berio
Put your own brand in this comparison
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