Olive oil brands:Which are searched most?
In August 2026, Filippo Berio was the most searched among olive oil brands worldwide, with an estimated 12.1K branded searches and 42% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Filippo Berio42%
Colavita28.1%
Cobram Estate15.3%
Lucini10.1%
Bertolli4.5%
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Share of SearchLeaderboard
Compare the olive oil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Filippo Berio, Colavita, Cobram Estate, Lucini, Bertolli. The figures are in the table below the chart.
View monthly share of search table
| Month | Filippo Berio | Colavita | Cobram Estate | Lucini | Bertolli |
|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 28.3% | 15.4% | 8.4% | 5.6% |
| Nov 2025 | 41.9% | 28% | 15.2% | 8.3% | 6.6% |
| Dec 2025 | 41.9% | 22.9% | 22.9% | 6.8% | 5.4% |
| Jan 2026 | 44.2% | 24.2% | 19.7% | 7.2% | 4.8% |
| Feb 2026 | 42.3% | 28.3% | 15.4% | 8.4% | 5.6% |
| Mar 2026 | 40.2% | 26.9% | 17.9% | 9.6% | 5.3% |
| Apr 2026 | 50.1% | 22.4% | 15% | 8% | 4.4% |
| May 2026 | 40.6% | 27.2% | 18.1% | 9.7% | 4.4% |
| Jun 2026 | 43.2% | 28.9% | 15.7% | 8.6% | 3.6% |
| Jul 2026 | 42.8% | 28.6% | 15.5% | 8.5% | 4.6% |
| Aug 2026 | 42% | 28.1% | 15.3% | 10.1% | 4.5% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42% | 12.1K | 0% | -0.7 points | |
| 2, held 2nd | 28.1% | 8.1K | 0% | -0.5 points | |
| 3, held 3rd | 15.3% | 4.4K | 0% | -0.3 points | |
| 4, held 4th | 10.1% | 2.9K | +20.8% | +1.6 points | |
| 5, held 5th | 4.5% | 1.3K | 0% | -0.1 points |
42%
Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share -0.7 points.
2.
Colavita28.1%
Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
15.3%
Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.
Lucini10.1%
Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.6 points.
5.
Bertolli4.5%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between leading brands
- Filippo Berio vs Colavita: compare search popularity
- Filippo Berio vs Cobram Estate: compare search popularity
- Filippo Berio vs Lucini: compare search popularity
- Filippo Berio vs Bertolli: compare search popularity
- Colavita vs Cobram Estate: compare search popularity
- Colavita vs Lucini: compare search popularity
- Colavita vs Bertolli: compare search popularity
- Cobram Estate vs Lucini: compare search popularity
- Cobram Estate vs Bertolli: compare search popularity
- Lucini vs Bertolli: compare search popularity
- Compare any of these brands
Which brand is most popular in search among olive oil brands worldwide?
5 brands
In August 2026, Filippo Berio was the most searched among olive oil brands worldwide, with an estimated 12.1K branded searches and 42% estimated Share of Search within this set. Colavita is in 2nd place, 13.9 percentage points behind at 28.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Filippo Berio | 42.3% → 42% | 50.1%Apr 2026 | 40.2%Mar 2026 | 1st |
| Colavita | 28.3% → 28.1% | 28.9%Jun 2026 | 22.4%Apr 2026 | 2nd |
| Cobram Estate | 15.4% → 15.3% | 22.9%Dec 2025 | 15%Apr 2026 | 3rd |
| Lucini | 8.4% → 10.1% | 10.1%Aug 2026 | 6.8%Dec 2025 | 4th |
| Bertolli | 5.6% → 4.5% | 6.6%Nov 2025 | 3.6%Jun 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Lucini’s estimated Share of Search among olive oil brands worldwide increased from 8.4% to 10.1%.
- Across the 11 months ending August 2026, Bertolli’s estimated Share of Search among olive oil brands worldwide decreased from 5.6% to 4.5%.
- Across the 11 months ending August 2026, Filippo Berio’s estimated Share of Search among olive oil brands worldwide peaked at 50.1% in April 2026 and was lowest at 40.2% in March 2026.
- Across the 11 months ending August 2026, Colavita’s estimated Share of Search among olive oil brands worldwide peaked at 28.9% in June 2026 and was lowest at 22.4% in April 2026.
- Across the 11 months ending August 2026, Cobram Estate’s estimated Share of Search among olive oil brands worldwide peaked at 22.9% in December 2025 and was lowest at 15% in April 2026.
- Across the 11 months ending August 2026, Lucini’s estimated Share of Search among olive oil brands worldwide peaked at 10.1% in August 2026 and was lowest at 6.8% in December 2025.
- Across the 11 months ending August 2026, Bertolli’s estimated Share of Search among olive oil brands worldwide peaked at 6.6% in November 2025 and was lowest at 3.6% in June 2026.
- Across the 11 months ending August 2026, Filippo Berio, Colavita and Cobram Estate held steady: their estimated Share of Search among olive oil brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for olive oil brands worldwide in August 2026?
4 changes
In August 2026, Lucini gained estimated Share of Search among olive oil brands worldwide, from 8.5% to 10.1%.
In August 2026, Filippo Berio lost estimated Share of Search among olive oil brands worldwide, from 42.8% to 42%.
Cobram Estate’s estimated Share of Search among olive oil brands worldwide has lost ground for 3 months in a row, from 18.1% to 15.3% in August 2026.
Estimated monthly branded searches for Bertolli worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
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