Bertolli vs Colavita:Which is more popular by branded search?
In August 2026, Colavita had more branded searches than Bertolli among olive oil brands worldwide. Colavita was estimated to have 8.1K branded searches compared to Bertolli’s 1.3K, and held a 28.1% Share of Search versus Bertolli’s 4.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bertolli or Colavita?
Compare the olive oil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Colavita, Bertolli. The figures are in the table below the chart.
View monthly share of search table
| Month | Filippo Berio | Colavita | Cobram Estate | Lucini | Bertolli |
|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 28.3% | 15.4% | 8.4% | 5.6% |
| Nov 2025 | 41.9% | 28% | 15.2% | 8.3% | 6.6% |
| Dec 2025 | 41.9% | 22.9% | 22.9% | 6.8% | 5.4% |
| Jan 2026 | 44.2% | 24.2% | 19.7% | 7.2% | 4.8% |
| Feb 2026 | 42.3% | 28.3% | 15.4% | 8.4% | 5.6% |
| Mar 2026 | 40.2% | 26.9% | 17.9% | 9.6% | 5.3% |
| Apr 2026 | 50.1% | 22.4% | 15% | 8% | 4.4% |
| May 2026 | 40.6% | 27.2% | 18.1% | 9.7% | 4.4% |
| Jun 2026 | 43.2% | 28.9% | 15.7% | 8.6% | 3.6% |
| Jul 2026 | 42.8% | 28.6% | 15.5% | 8.5% | 4.6% |
| Aug 2026 | 42% | 28.1% | 15.3% | 10.1% | 4.5% |
| Sep 2026 | — | — | — | — | — |
How has the Bertolli and Colavita comparison changed over the last 12 months?
3 findings
- Colavita was ahead of Bertolli in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bertolli’s estimated Share of Search among olive oil brands worldwide moved from 5.6% to 4.5%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 11 months ending August 2026, Colavita’s estimated Share of Search among olive oil brands worldwide moved from 28.3% to 28.1%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for olive oil brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Bertolli worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bertolli’s and Colavita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.