Brandwave

How popular isFilippo Berio in search?

In August 2026, there were an estimated 12.1K branded searches for Filippo Berio worldwide which held steady over the last 11 months. Filippo Berio holds 42% estimated Share of Search among olive oil brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Filippo Berio42%
  2. Colavita28.1%
  3. Cobram Estate15.3%
  4. Lucini10.1%
  5. Bertolli4.5%
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Which olive oil brands compete with Filippo Berio?

Filippo Berio against olive oil brands worldwide, by month

Share of Search by month for Filippo Berio, Colavita, Cobram Estate, Lucini, Bertolli. The figures are in the table below the chart.

View monthly share of search table
MonthFilippo BerioColavitaCobram EstateLuciniBertolli
Oct 202542.3%28.3%15.4%8.4%5.6%
Nov 202541.9%28%15.2%8.3%6.6%
Dec 202541.9%22.9%22.9%6.8%5.4%
Jan 202644.2%24.2%19.7%7.2%4.8%
Feb 202642.3%28.3%15.4%8.4%5.6%
Mar 202640.2%26.9%17.9%9.6%5.3%
Apr 202650.1%22.4%15%8%4.4%
May 202640.6%27.2%18.1%9.7%4.4%
Jun 202643.2%28.9%15.7%8.6%3.6%
Jul 202642.8%28.6%15.5%8.5%4.6%
Aug 202642%28.1%15.3%10.1%4.5%
Sep 2026—————

  1. 1.Filippo Berio

    42%

    Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Colavita

    28.1%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Cobram Estate

    15.3%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Lucini

    10.1%

    Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.6 points.

  5. 5.Bertolli

    4.5%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Filippo Berio and its closest rivals

Every comparison with Filippo Berio

How has branded search demand for Filippo Berio changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Filippo Berio worldwide held steady at 12.1K.
  • Across the 11 months ending August 2026, Filippo Berio’s estimated Share of Search among olive oil brands worldwide peaked at 50.1% in April 2026 and was lowest at 40.2% in March 2026.

How did search popularity change for olive oil brands worldwide in August 2026?

  1. In August 2026, Lucini gained estimated Share of Search among olive oil brands worldwide, from 8.5% to 10.1%.

  2. In August 2026, Filippo Berio lost estimated Share of Search among olive oil brands worldwide, from 42.8% to 42%.

  3. Cobram Estate’s estimated Share of Search among olive oil brands worldwide has lost ground for 3 months in a row, from 18.1% to 15.3% in August 2026.

  4. Estimated monthly branded searches for Bertolli worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

How is Filippo Berio measured?

Brandwave collects information about searches that people make online using Filippo Berio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • filippo berio

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How the Brand Demand Index is measured

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