Bertolli vs Lupi:Which is searched more?
In September 2026, Lupi had more branded searches than Bertolli among cooking oil brands worldwide. Lupi was estimated to have 40.5K branded searches compared to Bertolli’s 1.3K, and held an 87.7% Share of Search versus Bertolli’s 2.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bertolli or Lupi?
Compare the olive oil, avocado oil and cooking oil brands people cook. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lupi, Bertolli. The figures are in the table below the chart.
View monthly share of search table
| Month | Lupi | Cobram Estate | Bertolli |
|---|---|---|---|
| Oct 2025 | 89.2% | 7.9% | 2.9% |
| Nov 2025 | 88.7% | 7.9% | 3.4% |
| Dec 2025 | 90% | 8.1% | 1.9% |
| Jan 2026 | 90% | 8% | 1.9% |
| Feb 2026 | 87.1% | 9.5% | 3.4% |
| Mar 2026 | 85.3% | 11.4% | 3.4% |
| Apr 2026 | 85.3% | 11.4% | 3.4% |
| May 2026 | 85.8% | 11.4% | 2.8% |
| Jun 2026 | 88.2% | 9.6% | 2.2% |
| Jul 2026 | 87.7% | 9.5% | 2.8% |
| Aug 2026 | 87.7% | 9.5% | 2.8% |
| Sep 2026 | 87.7% | 9.5% | 2.8% |
How has the Bertolli and Lupi comparison changed over the last 12 months?
3 findings
- Lupi was ahead of Bertolli in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bertolli’s estimated Share of Search among cooking oil brands worldwide moved from 2.9% to 2.8%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 12 months ending September 2026, Lupi’s estimated Share of Search among cooking oil brands worldwide moved from 89.2% to 87.7%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for cooking oil brands worldwide in September 2026?
2 changes
Other head-to-heads among cooking oil brands
How each brand is measured
Brandwave collects information about searches that people make online using Bertolli’s and Lupi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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