Cooking oil brands:Which are searched most?
In September 2026, Lupi was the most searched among cooking oil brands worldwide, with an estimated 40.5K branded searches and 87.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Lupi87.7%
Cobram Estate9.5%
Bertolli2.8%
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Share of SearchLeaderboard
Compare the olive oil, avocado oil and cooking oil brands people cook. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lupi, Cobram Estate, Bertolli. The figures are in the table below the chart.
View monthly share of search table
| Month | Lupi | Cobram Estate | Bertolli |
|---|---|---|---|
| Oct 2025 | 89.2% | 7.9% | 2.9% |
| Nov 2025 | 88.7% | 7.9% | 3.4% |
| Dec 2025 | 90% | 8.1% | 1.9% |
| Jan 2026 | 90% | 8% | 1.9% |
| Feb 2026 | 87.1% | 9.5% | 3.4% |
| Mar 2026 | 85.3% | 11.4% | 3.4% |
| Apr 2026 | 85.3% | 11.4% | 3.4% |
| May 2026 | 85.8% | 11.4% | 2.8% |
| Jun 2026 | 88.2% | 9.6% | 2.2% |
| Jul 2026 | 87.7% | 9.5% | 2.8% |
| Aug 2026 | 87.7% | 9.5% | 2.8% |
| Sep 2026 | 87.7% | 9.5% | 2.8% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.7% | 40.5K | 0% | 0 points | |
| 2, held 2nd | 9.5% | 4.4K | 0% | 0 points | |
| 3, held 3rd | 2.8% | 1.3K | 0% | 0 points |
Compare search popularity between leading brands
Which brand is most popular in search among cooking oil brands worldwide?
3 brands
In September 2026, Lupi was the most searched among cooking oil brands worldwide, with an estimated 40.5K branded searches and 87.7% estimated Share of Search within this set. Cobram Estate is in 2nd place, 78.1 percentage points behind at 9.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Lupi | 89.2% → 87.7% | 90%Dec 2025 | 85.3%Mar 2026 | 1st |
| Cobram Estate | 7.9% → 9.5% | 11.4%May 2026 | 7.9%Nov 2025 | 2nd |
| Bertolli | 2.9% → 2.8% | 3.4%Feb 2026 | 1.9%Dec 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Lupi’s estimated Share of Search among cooking oil brands worldwide decreased from 89.2% to 87.7%.
- Across the 12 months ending September 2026, Cobram Estate’s estimated Share of Search among cooking oil brands worldwide increased from 7.9% to 9.5%.
- Across the 12 months ending September 2026, Lupi’s estimated Share of Search among cooking oil brands worldwide peaked at 90% in December 2025 and was lowest at 85.3% in March 2026.
- Across the 12 months ending September 2026, Cobram Estate’s estimated Share of Search among cooking oil brands worldwide peaked at 11.4% in May 2026 and was lowest at 7.9% in November 2025.
- Across the 12 months ending September 2026, Bertolli’s estimated Share of Search among cooking oil brands worldwide peaked at 3.4% in February 2026 and was lowest at 1.9% in December 2025.
- Across the 12 months ending September 2026, Bertolli held steady: its estimated Share of Search among cooking oil brands worldwide moved less than 0.5 percentage points.
How did search popularity change for cooking oil brands worldwide in September 2026?
2 changes
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