How popular isLupi in search?
In September 2026, there were an estimated 40.5K branded searches for Lupi worldwide which is down 18.2% over the last 12 months. Lupi holds 87.7% estimated Share of Search among cooking oil brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Lupi87.7%
Cobram Estate9.5%
Bertolli2.8%
Follow Lupi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which cooking oil brands compete with Lupi?
Share of Search by month for Lupi, Cobram Estate, Bertolli. The figures are in the table below the chart.
View monthly share of search table
| Month | Lupi | Cobram Estate | Bertolli |
|---|---|---|---|
| Oct 2025 | 89.2% | 7.9% | 2.9% |
| Nov 2025 | 88.7% | 7.9% | 3.4% |
| Dec 2025 | 90% | 8.1% | 1.9% |
| Jan 2026 | 90% | 8% | 1.9% |
| Feb 2026 | 87.1% | 9.5% | 3.4% |
| Mar 2026 | 85.3% | 11.4% | 3.4% |
| Apr 2026 | 85.3% | 11.4% | 3.4% |
| May 2026 | 85.8% | 11.4% | 2.8% |
| Jun 2026 | 88.2% | 9.6% | 2.2% |
| Jul 2026 | 87.7% | 9.5% | 2.8% |
| Aug 2026 | 87.7% | 9.5% | 2.8% |
| Sep 2026 | 87.7% | 9.5% | 2.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.7% | 40.5K | 0% | 0 points | |
| 2, held 2nd | 9.5% | 4.4K | 0% | 0 points | |
| 3, held 3rd | 2.8% | 1.3K | 0% | 0 points |
Compare search popularity between Lupi and its closest rivals
Every comparison with Lupi
2 comparisons
How has branded search demand for Lupi changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lupi worldwide fell from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Lupi’s estimated Share of Search among cooking oil brands worldwide decreased from 89.2% to 87.7%.
- Across the 12 months ending September 2026, Lupi’s estimated Share of Search among cooking oil brands worldwide peaked at 90% in December 2025 and was lowest at 85.3% in March 2026.
How did search popularity change for cooking oil brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Bertolli worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Estimated monthly branded searches for Lupi worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How is Lupi measured?
Brandwave collects information about searches that people make online using Lupi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lupi
Do you work for Lupi? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Lupi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.