Brandwave

How popular isBertolli in search?

In September 2026, there were an estimated 3.6K branded searches for Bertolli worldwide which held steady over the last 12 months. Bertolli holds 0.36% estimated Share of Search among spaghetti sauce brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Barilla55.6%
  2. Del Monte30.4%
  3. Hunt's7.5%
  4. Newman's Own6.1%
  5. Bertolli0.36%
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Which spaghetti sauce brands compete with Bertolli?

Bertolli against spaghetti sauce brands worldwide, by month

Share of Search by month for Barilla, Del Monte, Hunt's, Newman's Own, Bertolli. The figures are in the table below the chart.

View monthly share of search table
MonthBarillaDel MonteHunt'sNewman's OwnBertolli
Oct 202560.4%27.2%6.7%5.4%0.3%
Nov 202552.7%35.2%7.1%4.7%0.28%
Dec 202543.8%43.8%7.2%4.8%0.32%
Jan 202652.1%34.7%7%5.7%0.41%
Feb 202654.9%30.1%7.4%7.4%0.29%
Mar 202652.2%34.8%7%5.7%0.32%
Apr 202651.4%34.3%8.4%5.6%0.27%
May 202636.1%53.8%5.9%4%0.19%
Jun 202650.6%33.9%8.3%6.8%0.33%
Jul 202654.8%30.1%7.4%7.4%0.33%
Aug 202650.7%33.8%8.3%6.8%0.4%
Sep 202655.6%30.4%7.5%6.1%0.36%

  1. 1.Barilla

    55.6%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +4.9 points.

  2. 2.Del Monte

    30.4%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Hunt's

    7.5%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Newman's Own

    6.1%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Bertolli

    0.36%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bertolli and its closest rivals

Every comparison with Bertolli

How has branded search demand for Bertolli changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bertolli worldwide held steady at 3.6K.
  • Across the 12 months ending September 2026, Bertolli’s estimated Share of Search among spaghetti sauce brands worldwide held steady, from 0.3% to 0.36%.

How did search popularity change for spaghetti sauce brands worldwide in September 2026?

  1. In September 2026, Barilla gained estimated Share of Search among spaghetti sauce brands worldwide, from 50.7% to 55.6%.

  2. In September 2026, Del Monte lost estimated Share of Search among spaghetti sauce brands worldwide, from 33.8% to 30.4%.

  3. In September 2026, Hunt's lost estimated Share of Search among spaghetti sauce brands worldwide, from 8.3% to 7.5%.

  4. In September 2026, Newman's Own lost estimated Share of Search among spaghetti sauce brands worldwide, from 6.8% to 6.1%.

  5. Estimated monthly branded searches for Bertolli worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

Where does Bertolli compete?

Bertolli is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Spaghetti sauce brands5th of 50.36%Shown above
Marinara sauce brands3rd of 30.32%Show ranking
Cooking oil brands3rd of 32.8%Show ranking
Olive oil brands5th of 54.5%Show ranking

How is Bertolli measured?

Brandwave collects information about searches that people make online using Bertolli’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • bertolli marinara sauce
  • bertolli oil
  • bertolli spaghetti sauce

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How the Brand Demand Index is measured

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