How popular isHunt's in search?
In September 2026, there were an estimated 27.1K branded searches for Hunt's worldwide which is up 22.1% over the last 12 months. Hunt's holds 7.5% estimated Share of Search among spaghetti sauce brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Barilla55.6%
Del Monte30.4%
Hunt's7.5%
Newman's Own6.1%
Bertolli0.36%
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Which spaghetti sauce brands compete with Hunt's?
Share of Search by month for Barilla, Del Monte, Hunt's, Newman's Own. The figures are in the table below the chart.
View monthly share of search table
| Month | Barilla | Del Monte | Hunt's | Newman's Own | Bertolli |
|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 27.2% | 6.7% | 5.4% | 0.3% |
| Nov 2025 | 52.7% | 35.2% | 7.1% | 4.7% | 0.28% |
| Dec 2025 | 43.8% | 43.8% | 7.2% | 4.8% | 0.32% |
| Jan 2026 | 52.1% | 34.7% | 7% | 5.7% | 0.41% |
| Feb 2026 | 54.9% | 30.1% | 7.4% | 7.4% | 0.29% |
| Mar 2026 | 52.2% | 34.8% | 7% | 5.7% | 0.32% |
| Apr 2026 | 51.4% | 34.3% | 8.4% | 5.6% | 0.27% |
| May 2026 | 36.1% | 53.8% | 5.9% | 4% | 0.19% |
| Jun 2026 | 50.6% | 33.9% | 8.3% | 6.8% | 0.33% |
| Jul 2026 | 54.8% | 30.1% | 7.4% | 7.4% | 0.33% |
| Aug 2026 | 50.7% | 33.8% | 8.3% | 6.8% | 0.4% |
| Sep 2026 | 55.6% | 30.4% | 7.5% | 6.1% | 0.36% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.6% | 201K | +21.8% | +4.9 points | |
| 2, held 2nd | 30.4% | 110K | 0% | -3.4 points | |
| 3, held 3rd | 7.5% | 27.1K | 0% | -0.8 points | |
| 4, held 4th | 6.1% | 22.2K | 0% | -0.7 points | |
| 5, held 5th | 0.36% | 1.3K | 0% | 0 points |
1.
Barilla55.6%
Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +4.9 points.
30.4%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -3.4 points.
3.
Hunt's7.5%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.8 points.
6.1%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.7 points.
5.
Bertolli0.36%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Hunt's and its closest rivals
How has branded search demand for Hunt's changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hunt's worldwide rose from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Hunt's’ estimated Share of Search among spaghetti sauce brands worldwide increased from 6.7% to 7.5%.
- Across the 12 months ending September 2026, Hunt's’ estimated Share of Search among spaghetti sauce brands worldwide peaked at 8.4% in April 2026 and was lowest at 5.9% in May 2026.
How did search popularity change for spaghetti sauce brands worldwide in September 2026?
5 changes
In September 2026, Barilla gained estimated Share of Search among spaghetti sauce brands worldwide, from 50.7% to 55.6%.
In September 2026, Del Monte lost estimated Share of Search among spaghetti sauce brands worldwide, from 33.8% to 30.4%.
In September 2026, Hunt's lost estimated Share of Search among spaghetti sauce brands worldwide, from 8.3% to 7.5%.
In September 2026, Newman's Own lost estimated Share of Search among spaghetti sauce brands worldwide, from 6.8% to 6.1%.
Estimated monthly branded searches for Bertolli worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
Where does Hunt's compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ketchup brands | 4th of 6 | 2.4% | Show ranking |
| Tomato sauce brands | 4th of 6 | 5.8% | Show ranking |
| Spaghetti sauce brands | 3rd of 5 | 7.5% | Shown above |
How is Hunt's measured?
Brandwave collects information about searches that people make online using Hunt's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hunt's
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Is Hunt's your brand?
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