Hunt's vs Primal Kitchen:Which is more popular by branded search?
In August 2026, Hunt's and Primal Kitchen were level on Share of Search among ketchup brands worldwide, with an estimated 27.1K branded searches each, at 2.3% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hunt's or Primal Kitchen?
Compare the ketchup brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hunt's, Primal Kitchen. The figures are in the table below the chart.
View monthly share of search table
| Month | French's | Heinz | Del Monte | Hunt's | Primal Kitchen | Sir Kensington's |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.9% | 17.3% | 7.8% | 1.9% | 1.9% | 0.21% |
| Nov 2025 | 72.1% | 14.5% | 9.6% | 1.9% | 1.6% | 0.21% |
| Dec 2025 | 72.5% | 11.9% | 11.9% | 2% | 1.6% | 0.17% |
| Jan 2026 | 71.2% | 14.3% | 9.5% | 1.9% | 2.9% | 0.21% |
| Feb 2026 | 75.2% | 12.3% | 8.3% | 2% | 2% | 0.17% |
| Mar 2026 | 71.9% | 14.4% | 9.6% | 1.9% | 1.9% | 0.21% |
| Apr 2026 | 71.6% | 14.4% | 9.6% | 2.4% | 1.9% | 0.21% |
| May 2026 | 64% | 12.8% | 19.1% | 2.1% | 1.7% | 0.15% |
| Jun 2026 | 73.2% | 14.7% | 8% | 2% | 2% | 0.17% |
| Jul 2026 | 75.2% | 12.3% | 8.3% | 2% | 2% | 0.17% |
| Aug 2026 | 71.2% | 14.3% | 9.5% | 2.3% | 2.3% | 0.25% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hunt's and Primal Kitchen comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Primal Kitchen took it in January 2026, Hunt's took it in April 2026.
- Across the 11 months ending August 2026, Hunt's’ estimated Share of Search among ketchup brands worldwide moved from 1.9% to 2.3%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 11 months ending August 2026, Primal Kitchen’s estimated Share of Search among ketchup brands worldwide moved from 1.9% to 2.3%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for ketchup brands worldwide in August 2026?
2 changes
Primal Kitchen’s estimated Share of Search among ketchup brands worldwide has gained ground for 3 months in a row, from 1.7% to 2.3% in August 2026.
Estimated monthly branded searches for Hunt's worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hunt's’ and Primal Kitchen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hunt's
1 branded search term
- hunt's
Primal Kitchen
1 branded search term
- primal kitchen
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