Brandwave

How popular isHunt's in search?

In August 2026, there were an estimated 27.1K branded searches for Hunt's worldwide which is up 22.1% over the last 11 months. Hunt's holds 2.3% estimated Share of Search among ketchup brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. French's71.2%
  2. Heinz14.3%
  3. Del Monte9.5%
  4. Hunt's2.3%
  5. Primal Kitchen2.3%
  6. Sir Kensington's0.25%
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Which ketchup brands compete with Hunt's?

Hunt's against ketchup brands worldwide, by month

Share of Search by month for French's, Heinz, Del Monte, Hunt's, Primal Kitchen. The figures are in the table below the chart.

View monthly share of search table
MonthFrench'sHeinzDel MonteHunt'sPrimal KitchenSir Kensington's
Oct 202570.9%17.3%7.8%1.9%1.9%0.21%
Nov 202572.1%14.5%9.6%1.9%1.6%0.21%
Dec 202572.5%11.9%11.9%2%1.6%0.17%
Jan 202671.2%14.3%9.5%1.9%2.9%0.21%
Feb 202675.2%12.3%8.3%2%2%0.17%
Mar 202671.9%14.4%9.6%1.9%1.9%0.21%
Apr 202671.6%14.4%9.6%2.4%1.9%0.21%
May 202664%12.8%19.1%2.1%1.7%0.15%
Jun 202673.2%14.7%8%2%2%0.17%
Jul 202675.2%12.3%8.3%2%2%0.17%
Aug 202671.2%14.3%9.5%2.3%2.3%0.25%
Sep 2026——————

  1. 1.French's

    71.2%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -3.9 points.

  2. 2.Heinz

    14.3%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2 points.

  3. 3.Del Monte

    9.5%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +1.3 points.

  4. 4.Hunt's

    2.3%

    Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  5. 5.Primal Kitchen

    2.3%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  6. 6.Sir Kensington's

    0.25%

    Held 6th. 2.9K estimated branded searches, +52.6% vs prior month. Share +0.1 points.

Compare search popularity between Hunt's and its closest rivals

How has branded search demand for Hunt's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hunt's worldwide rose from 22.2K to 27.1K.
  • Across the 11 months ending August 2026, Hunt's’ estimated Share of Search among ketchup brands worldwide held steady, from 1.9% to 2.3%.

How did search popularity change for ketchup brands worldwide in August 2026?

  1. In August 2026, Heinz gained estimated Share of Search among ketchup brands worldwide, from 12.3% to 14.3%.

  2. In August 2026, Del Monte gained estimated Share of Search among ketchup brands worldwide, from 8.3% to 9.5%.

  3. In August 2026, French's lost estimated Share of Search among ketchup brands worldwide, from 75.2% to 71.2%.

  4. Primal Kitchen’s estimated Share of Search among ketchup brands worldwide has gained ground for 3 months in a row, from 1.7% to 2.3% in August 2026.

  5. Estimated monthly branded searches for Hunt's worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

  6. Estimated monthly branded searches for Sir Kensington's worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

How is Hunt's measured?

Brandwave collects information about searches that people make online using Hunt's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hunt's

Do you work for Hunt's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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