Brandwave

Five Brothers vs Hunt's:Which is more popular?

In October 2026, Hunt's had more branded searches than Five Brothers among pasta sauce brands worldwide. Hunt's had about 8,190 branded searches, while Five Brothers had 460. Hunt's made up 1.3% of all pasta sauce brand searches we track, and Five Brothers accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about pasta sauce brands, neither Five Brothers nor Hunt's appeared in any of the five answers.

Among pasta sauce brands worldwide in October 2026

Who do people search for more?

Hunt's, about 18 searches for every 1 for Five Brothers

Hunt's 8.2K searchesFive Brothers 460 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Five Brothers in 0 of 5Hunt's in 0 of 5

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Top pasta sauce brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Five Brothers nor Hunt's showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rao's1st
  2. Bertolli2nd
  3. Classico3rd
  4. Barilla4th
  5. Newman's Own5th
  6. Dolmio–
  7. Del Monte–
  8. Hunt's–
  9. Leggo's–
  10. Five Brothers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rao's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bertolli4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Classico3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barilla1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Newman's Own1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dolmio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Del Monte0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hunt's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leggo's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Five Brothers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasta sauce brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Five Brothers or Hunt's more popular in search?

This chart shows how often people search Google for Five Brothers and Hunt's by name. Each line represents a brand's share of searches for all ten pasta sauce brands we track, month by month, from English-language searches worldwide.

Five Brothers and Hunt's among pasta sauce brands worldwide, by month

Share of searches by month for Hunt's, Five Brothers. The figures are in the table below the chart.

View monthly share of searches table
MonthClassicoRao'sBarillaDolmioDel MonteHunt'sBertolliLeggo'sNewman's OwnFive Brothers
Nov 202525.1%56%4.8%4.1%3%2.8%2%1.4%0.61%0.12%
Dec 202527.4%50%6%3.7%5.7%2.9%2.2%1.3%0.75%0.14%
Jan 202646.9%38.5%3.6%3.4%2.2%2%1.7%1.2%0.46%0.1%
Feb 202628.1%51.3%5.5%4.6%3%2.9%2.2%1.6%0.58%0.15%
Mar 202632%47.8%5.4%4.3%3.3%2.7%2.1%1.8%0.51%0.16%
Apr 202632.2%48%5.1%4.3%3.7%2.4%1.7%1.8%0.57%0.15%
May 202661.3%27.5%2.6%2.5%2.1%1.4%1.1%1.1%0.33%0.11%
Jun 202624.2%54%5.1%4.8%3.8%2.5%2.2%2.4%0.86%0.15%
Jul 202631.5%46.9%5.3%4.2%3.9%2.6%2.3%2.1%0.97%0.15%
Aug 202627.8%50.9%5.2%4.5%3.9%2.4%2.3%1.9%0.94%0.16%
Sep 202635.8%43.7%4.9%4.8%3.4%2.5%2.1%2%0.64%0.13%
Oct 202669.8%21%2.2%1.9%1.6%1.3%0.96%0.93%0.22%0.07%

Hunt's sells other things too, so only its searches that name this product count here, like “hunts sauce”.

How has branded search for Five Brothers and Hunt's changed worldwide over the last 12 months?

3 findings
  • Hunt's was ahead of Five Brothers in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Five Brothers’ share of searches among pasta sauce brands worldwide moved from 0.12% to 0.07%, and its estimated monthly branded searches moved from 300 to 460.
  • Across the 12 months ending October 2026, Hunt's’ share of searches among pasta sauce brands worldwide moved from 2.8% to 1.3%, and its estimated monthly branded searches moved from 6.9K to 8.2K.

How did search popularity change for pasta sauce brands worldwide in October 2026?

2 changes

  1. In October 2026, Hunt's lost share of searches among pasta sauce brands worldwide, from 2.5% to 1.3%.

  2. Estimated monthly branded searches for Five Brothers worldwide rose 53.3% over 12 measured months, from 300 to 460 in October 2026.

How are Five Brothers’ and Hunt's’ branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Five Brothers’ and Hunt's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Five Brothers

3 branded search terms

  • five brothers pasta sauce
  • five brothers sauce
  • five brothers spaghetti sauce

Hunt's

4 branded search terms

  • hunts marinara sauce
  • hunts pasta sauce
  • hunts sauce
  • hunts spaghetti sauce

How the Brand Demand Index is measured

Other head-to-heads among pasta sauce brands

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