Del Monte vs Heinz:Which is searched more?
In August 2026, Del Monte had more branded searches than Heinz among ketchup brands worldwide. Del Monte was estimated to have 220K branded searches compared to Heinz’s 165K, and held a 17.4% Share of Search versus Heinz’s 13%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Del Monte or Heinz?
Compare the ketchup brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Del Monte, Heinz. The figures are in the table below the chart.
View monthly share of search table
| Month | Del Monte | Heinz |
|---|---|---|
| Oct 2025 | 14.5% | 16.1% |
| Nov 2025 | 17.6% | 13.2% |
| Dec 2025 | 21.3% | 10.6% |
| Jan 2026 | 17.4% | 13% |
| Feb 2026 | 15.3% | 11.4% |
| Mar 2026 | 17.5% | 13.1% |
| Apr 2026 | 17.5% | 13.1% |
| May 2026 | 32.1% | 10.8% |
| Jun 2026 | 14.9% | 13.6% |
| Jul 2026 | 15.3% | 11.4% |
| Aug 2026 | 17.4% | 13% |
| Sep 2026 | — | — |
How has the Del Monte and Heinz comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Del Monte took it in November 2025.
- Across the 11 months ending August 2026, Del Monte’s estimated Share of Search among ketchup brands worldwide moved from 14.5% to 17.4%, and its estimated monthly branded searches moved from 181K to 220K.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among ketchup brands worldwide moved from 16.1% to 13%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for ketchup brands worldwide in August 2026?
2 changes
In August 2026, Del Monte gained estimated Share of Search among ketchup brands worldwide, from 15.3% to 17.4%.
In August 2026, Heinz gained estimated Share of Search among ketchup brands worldwide, from 11.4% to 13%.
How each brand is measured
Brandwave collects information about searches that people make online using Del Monte’s and Heinz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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