Brandwave

Tomato sauce brands:Which are searched most?

In September 2026, Barilla was the most searched among tomato sauce brands worldwide, with an estimated 201K branded searches and 42.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Barilla42.7%
  2. Rao's23.4%
  3. Del Monte23.4%
  4. Hunt's5.8%
  5. Goya3.8%
  6. Masterfoods0.93%

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Share of SearchLeaderboard

Compare the tomato sauce brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tomato sauce brands worldwide, by month

Share of Search by month for Barilla, Rao's, Del Monte, Hunt's, Goya. The figures are in the table below the chart.

View monthly share of search table
MonthBarillaRao'sDel MonteHunt'sGoyaMasterfoods
Oct 202542.6%28.7%19.2%4.7%3.8%0.93%
Nov 202536.5%29.9%24.4%4.9%3.3%0.97%
Dec 202532.1%26.2%32.1%5.3%3.5%0.86%
Jan 202636.2%29.7%24.1%4.9%4%1.2%
Feb 202640.2%26.9%22%5.4%4.4%1.1%
Mar 202638.3%25.6%25.5%5.1%4.2%1.3%
Apr 202637.9%25.4%25.3%6.2%4.2%1%
May 202628.9%19.3%43%4.7%3.2%0.94%
Jun 202635.5%29%23.8%5.8%4.8%1.2%
Jul 202640.2%26.9%22%5.4%4.4%1.1%
Aug 202635.9%29.4%23.9%5.9%3.9%0.96%
Sep 202642.7%23.4%23.4%5.8%3.8%0.93%

This month’s ranking, September 2026

  1. 1.Barilla

    42.7%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +6.8 points.

  2. 2.Rao's

    23.4%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -6 points.

  3. 3.Del Monte

    23.4%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Hunt's

    5.8%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Goya

    3.8%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Masterfoods

    0.93%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among tomato sauce brands worldwide?

In September 2026, Barilla was the most searched among tomato sauce brands worldwide, with an estimated 201K branded searches and 42.7% estimated Share of Search within this set. Rao's is in 2nd place, 19.2 percentage points behind at 23.4% Share of Search.

Global tomato sauce brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Barilla42.6% → 42.7%42.7%Sep 202628.9%May 20261st
Rao's28.7% → 23.4%29.9%Nov 202519.3%May 20262nd
Del Monte19.2% → 23.4%43%May 202619.2%Oct 20253rd
Hunt's4.7% → 5.8%6.2%Apr 20264.7%Oct 20254th
Goya3.8%4.8%Jun 20263.2%May 20265th
Masterfoods0.93%1.3%Mar 20260.86%Dec 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, Rao's’ estimated Share of Search among tomato sauce brands worldwide decreased from 28.7% to 23.4%.
  • Across the 12 months ending September 2026, Del Monte’s estimated Share of Search among tomato sauce brands worldwide increased from 19.2% to 23.4%.
  • Across the 12 months ending September 2026, Hunt's’ estimated Share of Search among tomato sauce brands worldwide increased from 4.7% to 5.8%.
  • Across the 12 months ending September 2026, Barilla’s estimated Share of Search among tomato sauce brands worldwide peaked at 42.7% in September 2026 and was lowest at 28.9% in May 2026.
  • Across the 12 months ending September 2026, Rao's’ estimated Share of Search among tomato sauce brands worldwide peaked at 29.9% in November 2025 and was lowest at 19.3% in May 2026.
  • Across the 12 months ending September 2026, Del Monte’s estimated Share of Search among tomato sauce brands worldwide peaked at 43% in May 2026 and was lowest at 19.2% in October 2025.
  • Across the 12 months ending September 2026, Hunt's’ estimated Share of Search among tomato sauce brands worldwide peaked at 6.2% in April 2026 and was lowest at 4.7% in October 2025.
  • Across the 12 months ending September 2026, Goya’s estimated Share of Search among tomato sauce brands worldwide peaked at 4.8% in June 2026 and was lowest at 3.2% in May 2026.
  • Across the 12 months ending September 2026, Barilla, Goya and Masterfoods held steady: their estimated Share of Search among tomato sauce brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for tomato sauce brands worldwide in September 2026?

  1. In September 2026, Barilla gained estimated Share of Search among tomato sauce brands worldwide, from 35.9% to 42.7%.

  2. In September 2026, Rao's lost estimated Share of Search among tomato sauce brands worldwide, from 29.4% to 23.4%.

  3. In September 2026, Del Monte lost estimated Share of Search among tomato sauce brands worldwide, from 23.9% to 23.4%.

  4. Goya’s estimated Share of Search among tomato sauce brands worldwide has lost ground for 3 months in a row, from 4.8% to 3.8% in September 2026.

  5. Estimated monthly branded searches for Hunt's worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

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