How popular isMasterfoods in search?
In September 2026, there were an estimated 4.4K branded searches for Masterfoods worldwide which held steady over the last 12 months. Masterfoods holds 0.93% estimated Share of Search among tomato sauce brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tomato sauce brands compete with Masterfoods?
Share of Search by month for Barilla, Rao's, Del Monte, Hunt's, Goya, Masterfoods. The figures are in the table below the chart.
View monthly share of search table
| Month | Barilla | Rao's | Del Monte | Hunt's | Goya | Masterfoods |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 28.7% | 19.2% | 4.7% | 3.8% | 0.93% |
| Nov 2025 | 36.5% | 29.9% | 24.4% | 4.9% | 3.3% | 0.97% |
| Dec 2025 | 32.1% | 26.2% | 32.1% | 5.3% | 3.5% | 0.86% |
| Jan 2026 | 36.2% | 29.7% | 24.1% | 4.9% | 4% | 1.2% |
| Feb 2026 | 40.2% | 26.9% | 22% | 5.4% | 4.4% | 1.1% |
| Mar 2026 | 38.3% | 25.6% | 25.5% | 5.1% | 4.2% | 1.3% |
| Apr 2026 | 37.9% | 25.4% | 25.3% | 6.2% | 4.2% | 1% |
| May 2026 | 28.9% | 19.3% | 43% | 4.7% | 3.2% | 0.94% |
| Jun 2026 | 35.5% | 29% | 23.8% | 5.8% | 4.8% | 1.2% |
| Jul 2026 | 40.2% | 26.9% | 22% | 5.4% | 4.4% | 1.1% |
| Aug 2026 | 35.9% | 29.4% | 23.9% | 5.9% | 3.9% | 0.96% |
| Sep 2026 | 42.7% | 23.4% | 23.4% | 5.8% | 3.8% | 0.93% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.7% | 201K | +21.8% | +6.8 points | |
| 2, held 2nd | 23.4% | 110K | -18.5% | -6 points | |
| 3, held 3rd | 23.4% | 110K | 0% | -0.6 points | |
| 4, held 4th | 5.8% | 27.1K | 0% | -0.1 points | |
| 5, held 5th | 3.8% | 18.1K | 0% | -0.1 points | |
| 6, held 6th | 0.93% | 4.4K | 0% | 0 points |
1.
Barilla42.7%
Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +6.8 points.
2.
Rao's23.4%
Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -6 points.
23.4%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.6 points.
4.
Hunt's5.8%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Goya3.8%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.93%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Masterfoods and its closest rivals
Every comparison with Masterfoods
14 comparisons
- Barilla vs Masterfoods
- Del Monte vs Masterfoods
- Goya vs Masterfoods
- Heinz vs Masterfoods
- Hunt's vs Masterfoods
- Kewpie vs Masterfoods
- Kikkoman vs Masterfoods
- Masterfoods vs Rao's
- Knorr vs Masterfoods
- Lawry's vs Masterfoods
- Maggi vs Masterfoods
- Masterfoods vs McCormick
- Masterfoods vs Old Bay
- Masterfoods vs Wattie's
How has branded search demand for Masterfoods changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Masterfoods worldwide held steady at 4.4K.
- Across the 12 months ending September 2026, Masterfoods’ estimated Share of Search among tomato sauce brands worldwide held steady at 0.93%.
How did search popularity change for tomato sauce brands worldwide in September 2026?
5 changes
In September 2026, Barilla gained estimated Share of Search among tomato sauce brands worldwide, from 35.9% to 42.7%.
In September 2026, Rao's lost estimated Share of Search among tomato sauce brands worldwide, from 29.4% to 23.4%.
In September 2026, Del Monte lost estimated Share of Search among tomato sauce brands worldwide, from 23.9% to 23.4%.
Goya’s estimated Share of Search among tomato sauce brands worldwide has lost ground for 3 months in a row, from 4.8% to 3.8% in September 2026.
Estimated monthly branded searches for Hunt's worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
Where does Masterfoods compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Seasoning brands | 6th of 6 | 0.53% | Show ranking |
| Sauce and condiment brands | 4th of 5 | 0.73% | Show ranking |
| Tomato sauce brands | 6th of 6 | 0.93% | Shown above |
How is Masterfoods measured?
Brandwave collects information about searches that people make online using Masterfoods’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- masterfoods
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Is Masterfoods your brand?
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