Masterfoods vs Old Bay:Which is searched more?

Name: Masterfoods vs Old Bay: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Old Bay had more branded searches than Masterfoods among seasoning brands worldwide. Old Bay was estimated to have 160K branded searches compared to Masterfoods’ 4.4K, and held a 16.9% Share of Search versus Masterfoods’ 0.47%. These are worldwide searches for English-language branded terms.

Share of Search among seasoning brands worldwide in August 2026Which is more popular in search, Masterfoods or Old Bay?

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Which is more popular in search, Masterfoods or Old Bay?

Compare the seasoning brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Masterfoods and Old Bay among seasoning brands worldwide, by month

Month	Old Bay	Masterfoods
Oct 2025	15.3%	0.51%
Nov 2025	10.3%	0.35%
Dec 2025	19.2%	0.37%
Jan 2026	16.4%	0.56%
Feb 2026	16.5%	0.55%
Mar 2026	17.1%	0.58%
Apr 2026	16.6%	0.52%
May 2026	15.1%	0.58%
Jun 2026	19.4%	0.53%
Jul 2026	19.4%	0.53%
Aug 2026	16.9%	0.47%
Sep 2026	—	—

How has the Masterfoods and Old Bay comparison changed over the last 12 months?

3 findings

Old Bay was ahead of Masterfoods in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Masterfoods’ estimated Share of Search among seasoning brands worldwide moved from 0.51% to 0.47%, and its estimated monthly branded searches held steady at 4.4K.
Across the 11 months ending August 2026, Old Bay’s estimated Share of Search among seasoning brands worldwide moved from 15.3% to 16.9%, and its estimated monthly branded searches moved from 131K to 160K.

How did search popularity change for seasoning brands worldwide in August 2026?

1 change

In August 2026, Old Bay lost estimated Share of Search among seasoning brands worldwide, from 19.4% to 16.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Masterfoods’ and Old Bay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.