Barilla vs Masterfoods:Which is searched more?
In September 2026, Barilla had more branded searches than Masterfoods among tomato sauce brands worldwide. Barilla was estimated to have 201K branded searches compared to Masterfoods’ 4.4K, and held a 42.7% Share of Search versus Masterfoods’ 0.93%. These are worldwide searches for English-language branded terms.
Follow Barilla vs Masterfoods and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Barilla or Masterfoods?
Compare the tomato sauce brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Barilla, Masterfoods. The figures are in the table below the chart.
View monthly share of search table
| Month | Barilla | Rao's | Del Monte | Hunt's | Goya | Masterfoods |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 28.7% | 19.2% | 4.7% | 3.8% | 0.93% |
| Nov 2025 | 36.5% | 29.9% | 24.4% | 4.9% | 3.3% | 0.97% |
| Dec 2025 | 32.1% | 26.2% | 32.1% | 5.3% | 3.5% | 0.86% |
| Jan 2026 | 36.2% | 29.7% | 24.1% | 4.9% | 4% | 1.2% |
| Feb 2026 | 40.2% | 26.9% | 22% | 5.4% | 4.4% | 1.1% |
| Mar 2026 | 38.3% | 25.6% | 25.5% | 5.1% | 4.2% | 1.3% |
| Apr 2026 | 37.9% | 25.4% | 25.3% | 6.2% | 4.2% | 1% |
| May 2026 | 28.9% | 19.3% | 43% | 4.7% | 3.2% | 0.94% |
| Jun 2026 | 35.5% | 29% | 23.8% | 5.8% | 4.8% | 1.2% |
| Jul 2026 | 40.2% | 26.9% | 22% | 5.4% | 4.4% | 1.1% |
| Aug 2026 | 35.9% | 29.4% | 23.9% | 5.9% | 3.9% | 0.96% |
| Sep 2026 | 42.7% | 23.4% | 23.4% | 5.8% | 3.8% | 0.93% |
How has the Barilla and Masterfoods comparison changed over the last 12 months?
3 findings
- Barilla was ahead of Masterfoods in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Barilla’s estimated Share of Search among tomato sauce brands worldwide moved from 42.6% to 42.7%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Masterfoods’ estimated Share of Search among tomato sauce brands worldwide held steady at 0.93%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for tomato sauce brands worldwide in September 2026?
1 change
In September 2026, Barilla gained estimated Share of Search among tomato sauce brands worldwide, from 35.9% to 42.7%.
Other head-to-heads among tomato sauce brands
How each brand is measured
Brandwave collects information about searches that people make online using Barilla’s and Masterfoods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barilla
1 branded search term
- barilla
Masterfoods
1 branded search term
- masterfoods
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.