Barilla vs Rao's:Which is searched more?
In September 2026, Barilla had more branded searches than Rao's among tomato sauce brands worldwide. Barilla was estimated to have 201K branded searches compared to Rao's’ 110K, and held a 42.7% Share of Search versus Rao's’ 23.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Barilla or Rao's?
Compare the tomato sauce brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Barilla, Rao's. The figures are in the table below the chart.
View monthly share of search table
| Month | Barilla | Rao's | Del Monte | Hunt's | Goya | Masterfoods |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 28.7% | 19.2% | 4.7% | 3.8% | 0.93% |
| Nov 2025 | 36.5% | 29.9% | 24.4% | 4.9% | 3.3% | 0.97% |
| Dec 2025 | 32.1% | 26.2% | 32.1% | 5.3% | 3.5% | 0.86% |
| Jan 2026 | 36.2% | 29.7% | 24.1% | 4.9% | 4% | 1.2% |
| Feb 2026 | 40.2% | 26.9% | 22% | 5.4% | 4.4% | 1.1% |
| Mar 2026 | 38.3% | 25.6% | 25.5% | 5.1% | 4.2% | 1.3% |
| Apr 2026 | 37.9% | 25.4% | 25.3% | 6.2% | 4.2% | 1% |
| May 2026 | 28.9% | 19.3% | 43% | 4.7% | 3.2% | 0.94% |
| Jun 2026 | 35.5% | 29% | 23.8% | 5.8% | 4.8% | 1.2% |
| Jul 2026 | 40.2% | 26.9% | 22% | 5.4% | 4.4% | 1.1% |
| Aug 2026 | 35.9% | 29.4% | 23.9% | 5.9% | 3.9% | 0.96% |
| Sep 2026 | 42.7% | 23.4% | 23.4% | 5.8% | 3.8% | 0.93% |
How has the Barilla and Rao's comparison changed over the last 12 months?
3 findings
- Barilla was ahead of Rao's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Barilla’s estimated Share of Search among tomato sauce brands worldwide moved from 42.6% to 42.7%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Rao's’ estimated Share of Search among tomato sauce brands worldwide moved from 28.7% to 23.4%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for tomato sauce brands worldwide in September 2026?
2 changes
In September 2026, Barilla gained estimated Share of Search among tomato sauce brands worldwide, from 35.9% to 42.7%.
In September 2026, Rao's lost estimated Share of Search among tomato sauce brands worldwide, from 29.4% to 23.4%.
Other head-to-heads among tomato sauce brands
How each brand is measured
Brandwave collects information about searches that people make online using Barilla’s and Rao's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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