How popular isBarilla in search?
In September 2026, there were an estimated 201K branded searches for Barilla worldwide which held steady over the last 12 months. Barilla holds 42.7% estimated Share of Search among tomato sauce brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Barilla42.7%
Rao's23.4%
Del Monte23.4%
Hunt's5.8%
Goya3.8%
Masterfoods0.93%
Follow Barilla and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which tomato sauce brands compete with Barilla?
Share of Search by month for Barilla, Rao's, Del Monte, Hunt's, Goya. The figures are in the table below the chart.
View monthly share of search table
| Month | Barilla | Rao's | Del Monte | Hunt's | Goya | Masterfoods |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 28.7% | 19.2% | 4.7% | 3.8% | 0.93% |
| Nov 2025 | 36.5% | 29.9% | 24.4% | 4.9% | 3.3% | 0.97% |
| Dec 2025 | 32.1% | 26.2% | 32.1% | 5.3% | 3.5% | 0.86% |
| Jan 2026 | 36.2% | 29.7% | 24.1% | 4.9% | 4% | 1.2% |
| Feb 2026 | 40.2% | 26.9% | 22% | 5.4% | 4.4% | 1.1% |
| Mar 2026 | 38.3% | 25.6% | 25.5% | 5.1% | 4.2% | 1.3% |
| Apr 2026 | 37.9% | 25.4% | 25.3% | 6.2% | 4.2% | 1% |
| May 2026 | 28.9% | 19.3% | 43% | 4.7% | 3.2% | 0.94% |
| Jun 2026 | 35.5% | 29% | 23.8% | 5.8% | 4.8% | 1.2% |
| Jul 2026 | 40.2% | 26.9% | 22% | 5.4% | 4.4% | 1.1% |
| Aug 2026 | 35.9% | 29.4% | 23.9% | 5.9% | 3.9% | 0.96% |
| Sep 2026 | 42.7% | 23.4% | 23.4% | 5.8% | 3.8% | 0.93% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.7% | 201K | +21.8% | +6.8 points | |
| 2, held 2nd | 23.4% | 110K | -18.5% | -6 points | |
| 3, held 3rd | 23.4% | 110K | 0% | -0.6 points | |
| 4, held 4th | 5.8% | 27.1K | 0% | -0.1 points | |
| 5, held 5th | 3.8% | 18.1K | 0% | -0.1 points | |
| 6, held 6th | 0.93% | 4.4K | 0% | 0 points |
1.
Barilla42.7%
Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +6.8 points.
2.
Rao's23.4%
Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -6 points.
23.4%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.6 points.
4.
Hunt's5.8%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Goya3.8%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.93%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Barilla and its closest rivals
Every comparison with Barilla
17 comparisons
- Barilla vs Leggo's
- Barilla vs San Remo
- Barilla vs De Cecco
- Barilla vs Rao's
- Barilla vs Knorr
- Barilla vs Del Monte
- Barilla vs Rummo
- Barilla vs SunRice
- Barilla vs Hunt's
- Barilla vs Vetta
- Barilla vs Garofalo
- Barilla vs Newman's Own
- Barilla vs Goya
- Barilla vs Five Brothers
- Barilla vs Dolmio
- Barilla vs Masterfoods
- Barilla vs Bertolli
How has branded search demand for Barilla changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Barilla worldwide held steady at 201K.
- Across the 12 months ending September 2026, Barilla’s estimated Share of Search among tomato sauce brands worldwide peaked at 42.7% in September 2026 and was lowest at 28.9% in May 2026.
How did search popularity change for tomato sauce brands worldwide in September 2026?
5 changes
In September 2026, Barilla gained estimated Share of Search among tomato sauce brands worldwide, from 35.9% to 42.7%.
In September 2026, Rao's lost estimated Share of Search among tomato sauce brands worldwide, from 29.4% to 23.4%.
In September 2026, Del Monte lost estimated Share of Search among tomato sauce brands worldwide, from 23.9% to 23.4%.
Goya’s estimated Share of Search among tomato sauce brands worldwide has lost ground for 3 months in a row, from 4.8% to 3.8% in September 2026.
Estimated monthly branded searches for Hunt's worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
Where does Barilla compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bolognese sauce brands | 2nd of 5 | 12.2% | Show ranking |
| Pasta sauce brands | 2nd of 5 | 12.9% | Show ranking |
| Pasta brands | 2nd of 6 | 32.3% | Show ranking |
| Tomato sauce brands | 1st of 6 | 42.7% | Shown above |
| Pasta and rice brands | 2nd of 3 | 45.5% | Show ranking |
| Spaghetti sauce brands | 1st of 5 | 55.2% | Show ranking |
| Marinara sauce brands | 1st of 3 | 63.8% | Show ranking |
How is Barilla measured?
Brandwave collects information about searches that people make online using Barilla’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- barilla
Do you work for Barilla? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Barilla your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.