How popular isBarilla in search?
In September 2026, there were an estimated 201K branded searches for Barilla worldwide which held steady over the last 12 months. Barilla holds 12.2% estimated Share of Search among bolognese sauce brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bolognese sauce brands compete with Barilla?
Share of Search by month for Leggo's, Barilla, Rao's, Knorr. The figures are in the table below the chart.
View monthly share of search table
| Month | Leggo's | Barilla | Rao's | Knorr | Dolmio |
|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 10.1% | 6.8% | 6.8% | 0.61% |
| Nov 2025 | 58.6% | 7.9% | 6.5% | 26.4% | 0.48% |
| Dec 2025 | 75.9% | 8.4% | 6.9% | 8.4% | 0.5% |
| Jan 2026 | 73.2% | 9.9% | 8.1% | 8.1% | 0.73% |
| Feb 2026 | 75.5% | 10.2% | 6.8% | 6.8% | 0.61% |
| Mar 2026 | 78.1% | 8.6% | 5.7% | 7% | 0.52% |
| Apr 2026 | 75.5% | 10.2% | 6.8% | 6.8% | 0.61% |
| May 2026 | 75.5% | 10.2% | 6.8% | 6.8% | 0.61% |
| Jun 2026 | 77% | 8.5% | 7% | 6.9% | 0.62% |
| Jul 2026 | 75.5% | 10.2% | 6.8% | 6.8% | 0.61% |
| Aug 2026 | 74.3% | 10% | 8.2% | 6.7% | 0.74% |
| Sep 2026 | 73.8% | 12.2% | 6.7% | 6.7% | 0.73% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.8% | 1.2M | 0% | -0.5 points | |
| 2, held 2nd | 12.2% | 201K | +21.8% | +2.1 points | |
| 3, held 3rd | 6.7% | 110K | -18.5% | -1.6 points | |
| 4, held 4th | 6.7% | 110K | 0% | 0 points | |
| 5, held 5th | 0.73% | 12.1K | 0% | 0 points |
1.
Leggo's73.8%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.5 points.
2.
Barilla12.2%
Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +2.1 points.
3.
Rao's6.7%
Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -1.6 points.
4.
Knorr6.7%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Dolmio0.73%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Barilla and its closest rivals
Every comparison with Barilla
17 comparisons
- Barilla vs Leggo's
- Barilla vs San Remo
- Barilla vs De Cecco
- Barilla vs Rao's
- Barilla vs Knorr
- Barilla vs Del Monte
- Barilla vs Rummo
- Barilla vs SunRice
- Barilla vs Hunt's
- Barilla vs Vetta
- Barilla vs Garofalo
- Barilla vs Newman's Own
- Barilla vs Goya
- Barilla vs Five Brothers
- Barilla vs Dolmio
- Barilla vs Masterfoods
- Barilla vs Bertolli
How has branded search demand for Barilla changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Barilla worldwide held steady at 201K.
- Across the 12 months ending September 2026, Barilla’s estimated Share of Search among bolognese sauce brands worldwide increased from 10.1% to 12.2%.
- Across the 12 months ending September 2026, Barilla’s estimated Share of Search among bolognese sauce brands worldwide peaked at 12.2% in September 2026 and was lowest at 7.9% in November 2025.
How did search popularity change for bolognese sauce brands worldwide in September 2026?
4 changes
In September 2026, Barilla gained estimated Share of Search among bolognese sauce brands worldwide, from 10% to 12.2%.
In September 2026, Rao's lost estimated Share of Search among bolognese sauce brands worldwide, from 8.2% to 6.7%.
Leggo's’ estimated Share of Search among bolognese sauce brands worldwide has lost ground for 3 months in a row, from 77% to 73.8% in September 2026.
Estimated monthly branded searches for Knorr worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Where does Barilla compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bolognese sauce brands | 2nd of 5 | 12.2% | Shown above |
| Pasta sauce brands | 2nd of 5 | 12.9% | Show ranking |
| Pasta brands | 2nd of 6 | 32.3% | Show ranking |
| Tomato sauce brands | 1st of 6 | 42.7% | Show ranking |
| Pasta and rice brands | 2nd of 3 | 45.5% | Show ranking |
| Spaghetti sauce brands | 1st of 5 | 55.6% | Show ranking |
| Marinara sauce brands | 1st of 3 | 64.3% | Show ranking |
How is Barilla measured?
Brandwave collects information about searches that people make online using Barilla’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- barilla
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Is Barilla your brand?
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