Barilla vs Five Brothers:Which is more popular by branded search?

Name: Barilla vs Five Brothers: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Barilla had more branded searches than Five Brothers among pasta sauce brands worldwide. Barilla was estimated to have 165K branded searches compared to Five Brothers’ 18.1K, and held a 10.6% Share of Search versus Five Brothers’ 1.2%. These are worldwide searches for English-language branded terms.

Share of Search among pasta sauce brands worldwide in August 2026Which is more popular in search, Barilla or Five Brothers?

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Which is more popular in search, Barilla or Five Brothers?

Compare the pasta sauce brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Barilla and Five Brothers among pasta sauce brands worldwide, by month

Month	Leggo's	Barilla	Rao's	Five Brothers	Dolmio
Oct 2025	80.5%	10.8%	7.2%	0.79%	0.65%
Nov 2025	79%	10.7%	8.7%	0.96%	0.64%
Dec 2025	82%	9.1%	7.4%	0.99%	0.54%
Jan 2026	78.7%	10.6%	8.7%	1.2%	0.78%
Feb 2026	80.4%	10.9%	7.3%	0.8%	0.65%
Mar 2026	83.3%	9.2%	6.1%	0.82%	0.55%
Apr 2026	80.3%	10.9%	7.2%	0.97%	0.65%
May 2026	79.9%	10.8%	7.2%	1.5%	0.65%
Jun 2026	81.7%	9%	7.4%	1.2%	0.66%
Jul 2026	80.1%	10.8%	7.2%	1.2%	0.65%
Aug 2026	78.7%	10.6%	8.7%	1.2%	0.78%
Sep 2026	—	—	—	—	—

How has the Barilla and Five Brothers comparison changed over the last 12 months?

3 findings

Barilla was ahead of Five Brothers in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta sauce brands worldwide moved from 10.8% to 10.6%, and its estimated monthly branded searches moved from 201K to 165K.
Across the 11 months ending August 2026, Five Brothers’ estimated Share of Search among pasta sauce brands worldwide moved from 0.79% to 1.2%, and its estimated monthly branded searches moved from 14.8K to 18.1K.

How did search popularity change for pasta sauce brands worldwide in August 2026?

2 changes

Estimated monthly branded searches for Five Brothers worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
Estimated monthly branded searches for Barilla worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Barilla’s and Five Brothers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.