Brandwave

How popular isKnorr in search?

In September 2026, there were an estimated 110K branded searches for Knorr worldwide which is down 18.5% over the last 12 months. Knorr holds 6.7% estimated Share of Search among bolognese sauce brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Leggo's73.8%
  2. Barilla12.2%
  3. Rao's6.7%
  4. Knorr6.7%
  5. Dolmio0.73%
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Which bolognese sauce brands compete with Knorr?

Knorr against bolognese sauce brands worldwide, by month

Share of Search by month for Leggo's, Barilla, Rao's, Knorr. The figures are in the table below the chart.

View monthly share of search table
MonthLeggo'sBarillaRao'sKnorrDolmio
Oct 202575.6%10.1%6.8%6.8%0.61%
Nov 202558.6%7.9%6.5%26.4%0.48%
Dec 202575.9%8.4%6.9%8.4%0.5%
Jan 202673.2%9.9%8.1%8.1%0.73%
Feb 202675.5%10.2%6.8%6.8%0.61%
Mar 202678.1%8.6%5.7%7%0.52%
Apr 202675.5%10.2%6.8%6.8%0.61%
May 202675.5%10.2%6.8%6.8%0.61%
Jun 202677%8.5%7%6.9%0.62%
Jul 202675.5%10.2%6.8%6.8%0.61%
Aug 202674.3%10%8.2%6.7%0.74%
Sep 202673.8%12.2%6.7%6.7%0.73%

  1. 1.Leggo's

    73.8%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Barilla

    12.2%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +2.1 points.

  3. 3.Rao's

    6.7%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

  4. 4.Knorr

    6.7%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Dolmio

    0.73%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Knorr and its closest rivals

Every comparison with Knorr

How has branded search demand for Knorr changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Knorr worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Knorr’s estimated Share of Search among bolognese sauce brands worldwide peaked at 26.4% in November 2025 and was lowest at 6.7% in September 2026.

How did search popularity change for bolognese sauce brands worldwide in September 2026?

  1. In September 2026, Barilla gained estimated Share of Search among bolognese sauce brands worldwide, from 10% to 12.2%.

  2. In September 2026, Rao's lost estimated Share of Search among bolognese sauce brands worldwide, from 8.2% to 6.7%.

  3. Leggo's’ estimated Share of Search among bolognese sauce brands worldwide has lost ground for 3 months in a row, from 77% to 73.8% in September 2026.

  4. Estimated monthly branded searches for Knorr worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

Where does Knorr compete?

Knorr is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bolognese sauce brands4th of 56.7%Shown above
Stock cubes4th of 610.6%Show ranking
Seasoning brands3rd of 613.4%Show ranking

How is Knorr measured?

Brandwave collects information about searches that people make online using Knorr’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • knorr

Do you work for Knorr? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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